NEW DELHI, October 20, 2026: Planning to bring home a new car this festive season? October could be a good time to negotiate a deal, with automakers and dealerships advertising discounts, exchange bonuses, scrappage benefits and special financing offers on selected models. Maruti Suzuki, Tata Motors, Honda, Hyundai and Renault are among the brands offering festive-season incentives.
The advertised savings vary considerably by model. Maruti Suzuki dealer Varun Motors lists benefits of up to ₹80,000 on the Swift and ₹1.95 lakh on selected strong-hybrid versions of the Grand Vitara and Victoris. Honda is advertising benefits of up to ₹1.71 lakh on the City, while Hyundai lists offers of up to ₹1 lakh on selected models. Tata’s festive promotions also include model-specific benefits, with some dealer offers advertising even higher headline figures.
But there is an important catch: the biggest advertised discount is not necessarily the amount every buyer will save. Some offers combine multiple benefits, and eligibility can depend on the variant, city, exchange vehicle, financing arrangement and available stock.
Maruti Suzuki: Swift, WagonR and Grand Vitara among the offers
Maruti Suzuki is offering a mix of festive benefits across its Arena and Nexa line-ups. According to the offer listings published by Varun Motors, the promotions below are available through October 31, 2026, subject to terms and conditions.
| Maruti Suzuki model | Advertised maximum savings |
| Grand Vitara and Victoris strong-hybrid versions | Up to ₹1.95 lakh |
| Invicto | Up to ₹95,000 |
| Swift | Up to ₹80,000 |
| Celerio | Up to ₹60,000 |
| WagonR | Up to ₹58,500 |
| Alto K10 | Up to ₹57,500 |
| Eeco | Up to ₹54,500 |
| S-Presso | Up to ₹50,000 |
| XL6 | Up to ₹37,500 |
| Fronx | Up to ₹20,000 |
The figures are maximum advertised benefits, not guaranteed cash discounts on every vehicle. Buyers should confirm the exact offer for their preferred variant and model year.
Maruti Suzuki’s “Dussehra-Diwali Dhamaka” campaign is also being promoted as a chance to win gifts worth up to ₹3 crore, including gold coins and accessories. Customers should check the campaign’s official terms, eligibility rules and prize details before participating.
Tata Motors: Festive offers across several models
Tata Motors has also rolled out festive-season benefits. Dealer Sagar Motors is cited in the supplied offer information as advertising benefits of up to ₹3.40 lakh on Tata cars. However, the full model-wise breakdown and conditions behind that maximum figure should be confirmed with the dealership before publication or purchase.
A separate October report from NDTV India puts Tata’s advertised festive benefits at up to ₹3.35 lakh on selected models. Its coverage highlights offers across vehicles including the Curvv, Nexon, Harrier and Punch. The difference between the two headline figures underlines why buyers should check the exact offer rather than assume that every Tata model carries the maximum discount.
Tata Motors has also announced a festive service camp offering a 30-point vehicle inspection. The checks include the air-conditioning system, battery, tyres, wheel alignment, engine oil and coolant. The supplied information lists November 14, 2026, as the end date; customers should confirm availability and participating service centres before visiting.
Honda City: Benefits of up to ₹1.71 lakh
Honda’s October offers include benefits of up to ₹1,70,900 on the New City, ₹66,800 on the New Amaze and ₹57,600 on the second-generation Amaze.
Honda says its offers depend on the vehicle’s variant, grade and location. The schemes are listed as valid through October 31, 2026, subject to terms and conditions.
For buyers considering the City, the key question is how much of the advertised benefit applies to their chosen version. Ask the dealer to separate cash discounts from exchange bonuses, loyalty benefits, corporate schemes and other incentives.
Hyundai Creta, Exter and Aura: What buyers should know
Hyundai’s “Super Delight Days” campaign, as described in the supplied offer information, advertises benefits of up to ₹1 lakh on selected cars.
- Creta: Benefits of up to ₹1 lakh
- Exter: Benefits of up to ₹50,000
- Aura: Benefits of up to ₹30,000
The campaign also mentions a financing offer with a starting monthly instalment of ₹999 per ₹1 lakh financed. Buyers should verify the loan tenure, interest rate, down payment, processing fees and eligibility conditions. A low starting instalment does not, by itself, mean a lower total cost of ownership.
Renault Duster: Exchange and scrappage benefits may add value
Renault’s listed festive offers include benefits of up to ₹1.50 lakh on selected Duster versions. The supplied information cites a choice of a cash discount of up to ₹50,000 or a finance offer advertised at 4.99%, alongside an exchange benefit of up to ₹1 lakh and a scrappage benefit of up to ₹25,000.
These benefits may have separate conditions and may not all be combined. Buyers should request a written calculation for their exact variant, including which benefits can be used together.
Which offer is actually the best deal?
There is no single winner for every buyer. Someone buying a small hatchback may value a straightforward cash discount, while a customer trading in an old car may benefit more from an exchange scheme. A buyer considering a hybrid or a higher-priced model should compare the total on-road cost and the value of every incentive.
Before booking, follow these five checks:
- Get the final price in writing. Ask for the ex-showroom price, insurance, registration, accessories and every discount to be itemised.
- Ask what the headline benefit includes. Cash discounts, exchange bonuses, scrappage incentives and accessories are not the same thing.
- Check the model year. Offers can differ between older inventory and the latest model year.
- Compare financing costs. Review the interest rate, loan period, fees and total repayment—not just the monthly instalment.
- Confirm the deadline and stock. Get the offer’s validity and the promised delivery date recorded in writing.
The bottom line
The festive season gives car buyers an opportunity to compare offers and negotiate, but a large headline discount should not be the only reason to choose a vehicle. Check the final on-road price, confirm which incentives apply to you and compare written quotations from authorised dealers.
The smartest Diwali deal is the one that reduces your actual cost—not simply the one with the biggest number in the advertisement.
