Campaign perceived and director by Alaukik Desai has been across various thematic sets with vibrant colours give it a Bollywood
song look. The idea behind the 6-set promo was to cover the range of Aeroblue i.e. ethnic wear, office wear etc. Marathi style, Bengali and south Indian look just to capture every angle of India diversity.
Aeroblu is set to launch a new set of footwear range in the market, the products will kick off with their brand ambassador, she will be promoting the range through TVC & print campaign & social media marketing. The entire campaign was conceptualized by Alaukik Desai of Alaukik Films who is known for his magnanimous campaigns.
Aeroblu specializes in polyurethane footwear which is very good for the feet. It can be used in daily wear be it long hour office wear or for parties or traditional festivities. It has wide range catering to every occasion and segment. For the people who wear shoes for the whole day Aeroblue has introduced concept of new foam give the feet more comfort it feels less tiring.
For aesthetic appeal Aeroblu uses ornaments and accessories to give it an ethnic look. They make wide uses of vibrant colours including neons.
Speaking on this fun AD shoot Managing Director, Aeroblu, Rahul Adnani said “We chose Yami Gautam as Brand ambassador because we feel she has a great connect with the masses. She has certain simplicity in her face and that’s what attracted us also to get her to endorse our brand. Our brand is synonymous comfort, style affordable and fashion. We felt Yami too makes her own style statement with her subdued style and looks extremely comfortable carrying the fashion of the world today. With this campaign we launch our new range that’s keeping in mind the office goers and working women who wear their footwear for long stretch of time.”
Brand Ambassador Yami Gautam on hew association said “This Aeroblu shoot give a dance and song kind of a vibe which we usually find in films. So it’s refreshing to have it in TVC where there in song & dance and fun element. There are diverse regional characters shown styled in their local attire and languages, that’s quite different and interesting. It’s real fun.” She further added that “comfort is of prime importance and it should be stylish too. I always prefer style with comfort and generally wear with jeans & casual wear. Aeroblu fits in perfectly, a mix of design comfort style and fashionable too. Aeroblu footwear is very light & fashionable and looks good with whatever attire or occasion it may be”.
Jyoti Krishna – Country head Aeroblu said “Now it is the right time to enter in the market with a well known brand ambassador. We make products which are for every occasion.The Aeroblu range of footwear features designer slipper, sandals and shoes. It is available across the country and on e-commerce platforms as well. The market response to our brand has been fabulous and hence we wanted to take it to the next level.”
Alaukik Desai of Alaukik Films said “ I have kept the brand sentiments & product reach in mind when we decided to shoot with Yami Gautam. The campaign had to be fresh, colourful & had to have some fun element to connect with the end consumer. It was really fun shooting for this dynamic brand”.