Wipro Consumer Care & Lighting has launched Giffy concentrated Dish Wash Gel in Maharashtra. The state is the largest market for dishwashing
liquids in India and is growing at a healthy pace.
After a successful test launch, Wipro Consumer Care is now expanding the brand to other states in the country. Commenting on the launch, Mr. Anil Chugh, Chief Executive, Consumer Care,India, Wipro Consumer Care & Lighting, said, “Dishwash segment is shifting from bars to liquids. It is today a fast-growing segment among dishwashing formats, riding on attributes such as urbanization and convenience. We recognize consumer needs are dynamic and Giffy is ideal for consumers of urban households.” The dishwash gel market is estimated to be about INR 4000 Million.