INVC NEWS
Mumbai,
WinZO, India’s largest vernacular social gaming platform, is the official sponsor of XO Space. XO Space is India’s first ever Gaming House that is being hosted by its parent company Esports XO.
The gaming house will feature India’s 40 biggest and most followed Freefire Youtubers and streamers with a combined subscriber base of 75 million+. Pro Freefire Gamers such as ProNation and Dev Alone will be participating in this 11-month long competition which will be live streamed on WinZO and YouTube. The content will be hosted on the vernacular app, WinZO, in multiple languages to propel the reach to the deeper parts of Bharat. Within a week of launch, this event is projected to garner 1 Billion+ eyeballs, alone over YouTube. XO Space is also witnessing participation from Indian Sub-continent and countries such as Bangladesh, Nepal and other South East Asian countries. While this is an opportunity to build further on the streaming ecosystem, the winning team of the XO space will be rewarded with a Cash prize worth Rs.11 lacs.
Post PUBG ban and cancellation of offline eSports globally due to COVID 19 pandemic, XO Space is a boost to the pursuit of Indian gaming talent to rise to international fame.
In an unprecedented move, over the last 3 months, WinZO has partnered with 100,000 ByteDance influencers (Helo and TikTok) from tier II and smaller cities/towns who were affected by the shutdown of the operations of TikTok post government ban over the Chinese apps. WinZO has deployed resources to upskill these influencers through extensive and structured training programs on gaming content creation and streaming technologies. The Vernacular focused Gaming and Streaming platform is not only distributing culturally relevant regional content but also democratising content making at a massive scale. This is a positive step in the support of PM Modi’s Atmanibhar Campaign.
One such beneficiary of WinZO’s upskilling program is Pro Freefire Player and streamer Mr. Lokesh Raj, popularly known as “Lokesh Gamer”. Lokesh started with WinZO at a very nascent stage with 200k subscribers and today enjoys 7.5M+ subscribers on his official YouTube channel. Mr. Raj said “WinZO played a pivotal role in upgrading my skills. Their training on regional content creation and streaming tech helped me create industry standard content to engage my users effectively and has resulted in swift growth. I leverage significantly from the traffic that can from WinZO to my channel, growing my channel from sub 200K to above 7MM follower base within 12 months.”
