Walmart India, the wholly owned subsidiary of Walmart Stores Inc.today launched two cutting-edge mobile solutions, `Best Price’ Mobile App and `Dial-a-Deal’ IVR systemfor its members across all 20 Best Price Modern Wholesale stores in nine states.This is an initiative to strengthentheomni-channel offering to its members for a seamless shopping experience.
The `Best Price’ Mobile App has been developed for members to browse, select and place orders, all from their android smart phones. MartJack Enterprise, an e-commerce solutions provider has developed the app.
For digital and mobile commerce, Walmart India has exclusively partnered with MobiKwik, India’slargest independent mobile payments network, to offer Best Price members a safe, fast and easy way to pay. This initiative means members will benefit from instant one-tap paymentswhen transacting on Best Price mobile app, website, and at Best Price stores.They will also get access to instant refundsand sales incentives via credits to theirMobiKwikWallet.
Scott Price, President and CEO, Walmart Asia, said“Our new mobile app will give Best Price members a personalized and seamless shopping experience. We understand not just what memberswant and need, but also where they want it and how they want to experience it. With our size and scale in India, we can serve membersquickly and more effectively with the whole range of channels we are offering.”
Dial-a-Deal is an IVR system aimed at small enterprises to enable them to get information about best deals available in Best Price stores. This will help them make informed decisions and order merchandise as relevant to their business from even a feature phone. Walmart India has tied up with iEnergizerfor customizing the infrastructure. This is an effort to serve the members better, especially small businesses such as kiranas and help them save money as it comes with the added convenience of ordering over a phone, door-step delivery within 24 hours and several payment solutions.
Krish Iyer, President and CEO, Walmart India, said “We at Walmart India ensure that we have the means in place to allow our members to shop quality products at low prices anytime and anywhere through multiple channels. With the rapid technology adoption led by the increasing use of devices such as smartphones and tablets, and access to the internet through broadband, 3G, 4Getc. we feel very enthused about multiple B2B channels to service the members. Offering an omni-channel shopping experience to our members is thus poised to be a major growth driver for Walmart in India.”
Speaking about the tie-up with Walmart India, Bipin Preet Singh, Founder &CEO, MobiKwik said, “With this partnership, together Walmart India and MobiKwik are bringing the power of mobile payments to lakhs of small businesses and kirana storesin India. Besides making payments via the wallet, Best Pricemembers who use MobiKwikwill get refunds and incentivesfrom Walmart “instantly”in their wallets. Members will also be able to load cash into their MobiKwikWallets to make purchases via the Best Pricemobile app. Mobile is now the fastest growing channel for the Indian economy and we are happy to be a part of the Walmart India mobile story. This is just the beginning and we expect the partnership with Walmart to expand in to next level of payment and financial services for BestPrice members in the coming months.”
Demonstrating the Mobile App, Abhay Deshpande, Founder and CEO, MartJack Enterprise said, “Walmart India’s Mobile App launch heralds a new wave in Indian B2B eCommerce industry. The app is very relevant at this juncture when the app economy is growing in leaps and bounds. SME owners / entrepreneurs can focus on their business and save their valuable time by using the Mobile App to place bulk orders anytime, anywhere and anyplace. We are excited to see the scale of operations and the impact MartJack platform has created for lakhs of Walmart Indiamembers. At MartJack, we are constantly co-innovating with the Walmart India team to build the best commerce solutions for a digitally connected world.”
Adarsh Agarwal, COO of iEnergizer said, “Together, Walmart India and iEnergizer have conceptualized use of cutting edge technology to co-create ‘Dial-a-deal’ concept. This novel concept is not only cost-efficient but also extremely convenient for customers. We believe this is poised to be a win-win for both Walmart India and thousands of its business members, particularly small businesses and kiranas who can use the feature phone to dial in for information about products relevant to their business and make informed decisions.“
Walmart India recently marked a significant milestone as it completed extending its B2B e- commerce operations to all of the 20 Best Price Modern Wholesale stores present in 9 states.