Vietnam Nutraceutical Market Overview and Size
The report titled “Vietnam Nutraceutical Market Outlook to 2025 - By Dietary Supplements (Herbal Supplements, Vitamin and Minerals, Probiotics, Protein and Amino Acid Supplements, Omega 3 Fatty Acids, Others), By Functional Beverages (Energy Drinks, Plant based and Malt based Hot Drinks Hot Drinks, and Sports Drinks), By Functional Foods (Dairy, Baby Food, Breakfast Cereals, Confectionery, Hi-Fiber Biscuits, Snack Bars and Fruit Snacks) provides a comprehensive analysis of the Nutraceutical market in the Vietnam. The report also covers the overview and genesis of the industry, overall market size in terms of revenue, segmentation on the basis of product category and channels of distribution for functional foods, functional beverages and vitamins & dietary supplements, trends and developments, issues and challenges, regulations in the vietnam, value chain analysis, private label vs. import, competitive scenario and company profiles. The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.
Vietnam Nutraceutical Market Overview and Size
Vietnam Nutraceutical market grew at a higher single digit growth rate over the review period 2014-2019. The market growth was supported by the increasing health awareness, government initiatives, growth in the personal disposable income of the people, rise in ageing population, and preventive nature of the age group (25-45 years). The market was observed in the growth stage and will continue to remain so in the forecasted period, 2019-2025.
A change in consumption trend has been observed in the Vietnam health and wellness industry, wherein the consumers are focusing more on the preventive healthcare from taking health supplements in the old age to a shift in increasing consumption of supplements in the earlier ages in order to prevent them from permanently depending on pharmaceutical drugs. Nutraceutical are positioning itself as natural and healthy alternative to traditional medicine in the country.
Vietnam Nutraceutical Market Segmentation
Functional Food segment was the leading category in the market in 2019. The high consumption of dairy products especially milk is one of the key growth drivers for the products in the Vietnam market. This segment was followed by the Functional Beverages market.
Energy drinks was the most contributing category in the development of the Functional Beverages market. It is highly consumed by the teenagers and young adults.
The remaining contribution in the market is made by the Vitamins and Dietary Supplements in 2019. The market has developed due to the increase in participation of people in the sports and fitness activities, also energy drink is quiet famous among employees in Vietnam as it provides an extra energy boost and acts as a stress buster among these individuals.
Vietnam Functional Foods Market: Competition in the Vietnam Functional Food market was observed to be highly concentrated with top two players that captured more than half of the segment revenue in 2019. The market has large presence of famous multinational giants with a few domestic players climbing up the ladder. Major players in the Vietnam Functional Food market are Vietnam Dairy Products JSC (Vinamilk), Royal FrieslandCampina NV, Nutifood Nutrition Food JSC, Abbott Laboratories Inc, Nestlé SA, Reckitt Benckiser Group Plc (RB) and others. Over the years, the competition is becoming intense and fierce as the companies are focusing towards improving the quality of their products.
Vietnam Functional Beverages Market: The Functional Beverage market in the VIETNAM is moderately concentrated with the top 5 players that captured more than about three fourth of the industry revenue. Some of the major players in the market are TC Pharmaceutical Industry Co Ltd, PepsiCo Inc, Nestlé SA, Masan Group Corp, Tan Hiep Phat Group, Otsuka Holdings Co Ltd and others. The companies compete on the parameters such as Branding, pricing, product diversification, marketing and promotional techniques and others.
Vietnam Vitamins and Dietary Supplements Market: Competition in the Vietnam Vitamins and Dietary Supplements market is witnessed to be highly fragmented with top 10 players that accounted to less than half of the market. The major players operating in vitamins and dietary supplements market are Herbalife Nutrition Ltd, Traphaco JSC, Taisho Pharmaceutical Holdings Co Ltd, Amway Corp, Nu Skin Enterprises Inc, Tiens Group Co Ltd, Sanofi, KT&G Corp, Khanh Hoa Pharmaceutical JSC and others. The market is mostly dominated by the foreign players and is highly dependent upon imports. The major distribution channel used by the companies are Pharmacies and Chemists.
Vietnam Nutraceutical Market Future Outlook
The Vietnam Nutraceutical market is expected to grow in the future with a single digit CAGR over the forecast period (2019-2025F). In Future, it is expected that Functional Food will continue to dominate the market, withmore than half of the total revenues. The dairy products will be the most demanded category in the functional food market and in dairy products, yogurts will be the most demanded product.
Vietnam Functional Beverages is expected to have sluggish growth in the future, mainly as the market will cope with the decline as an additional tax is proposed on sugary drinks. In2020, the market will see high growth due to the advent of Vietnam F1 Grand Prix 2020 as majority of the energy drinks are sponsoring the event.
Vitamins and dietary supplements market will have the least market share among all the three categories in Nutraceutical market by the year 2025. Herbal Supplement Supplements will be leading the market by capturing most of the market by the end of the year 2025. In future, it is anticipated that multivitamins are expected to lead the vitamins and minerals market by the year 2025.