Veta sets bigger plans for North India!!



New Delhi,

Having successfully charted the course of its success across different cities in India, Veta, Asia’s largest Spoken English Training Academy and a brand owned by Amoha Education (P) Ltd., today announced its expansion plans in Northern India. The company is planning to inaugurate company owned centres in New Delhi and franchisee centres in the northern parts of the country in the states of Bihar, Jharkhand, Madhya Pradesh, Chhattisgarh, Punjab, Rajasthan, Uttar Pradesh and Uttarakhand. This is part of Veta’s ambitious plans of inaugurating 100 centres this fiscal, with 20 self owned & 80 franchisee centres in the key markets of the country.

Each centre will be established with an investment of Rs. 20 to 30 lakhs depending on the location, city and rental advance. With this expansion plan, Veta is reassuring its commitment in providing quality spoken English training to the youngsters of the country. With Common Wealth Games 2010 being organized in New Delhi, it is likely to open up various options for other service industries. The basic need for the employees of service industries is spoken English which provides a great opportunity for Veta. With the Indian IT/ITES industry showing signs of growth post recession, the opportunities for the youngsters are aplenty. Through its training centres, Veta will aim at providing quality spoken English training to maximize the opportunities for the youth of New Delhi and northern parts of the country.

Announcing the expansion plans, Major K.V. Rajan, Executive Director, Veta said, “New Delhi presumed as an administrative capital of the country is in the verge of transforming itself into a large commercial hub in Asia through new developments taking place in the existing business sector and with the lot of FDIs coming into the capital. The economy of North India as a whole is also booming through the establishment of new industries coming up in the region. These developments ensure that there is a constant need to develop and polish the spoken English skills that is so much a requirement in this day & age.”

“With this expansion Veta has proved that it is a brand to reckon with. A total investment of Rs. 22 crores for the expansion, Amoha Education (P) Ltd will invest Rs. 6 crores and the remaining 16 crores will be invested by the franchisees. We are sure this venture would be a success, since the domestic education learning market is poised for growth at a fast pace. We are also planning aggressive marketing campaigns in the next fiscal to increase the connectivity to our target group. In view of this we have tied-up with best in class marketing experts in the industry. ” adds Major Rajan.

To strengthen its aggressive expansion plans, Veta recently roped in James Walter Thomson (JWT) for the creative services and Mind Share for the media services. Over 29 years of expertise Veta’s passion for bringing the skills of spoken English has been commendable. Over these years, Veta has successfully left imprints in not just metro cities but also tier II & tier III cities. Along with the launch in various cities, Veta has also brought out successful courses such as VetaOne (Veta’s academies in smaller towns with one lakh plus population) VetaBest, Veta’s self-tutor pack and other programmes that have been highly popular among the youth. Veta’s franchisee model has received an overwhelming response which has been the reason for the company’s successful business. With the Indian aspirations at an all time high of successful careers and big money, Veta aims to create and develop individual for the ever growing Indian Market.g6


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