Sunday, April 5th, 2020

Usha launches a new range of OTGs this festive season

INVC NEWS New Delhi, New Delhi: Usha International, one of India’s leading consumer durables company, launched a new range of OTGs (Oven Toaster and Griller). In today’s busy life, Usha OTG will be every Mom’s bakery, enabling her to make yummy baking delicacies for her child. Usha OTGs come with convection technology, illuminated chambers for easy visibility and keep warm mode for serving food at the ideal temperature. Additionally, every OTG comes with a set of accessories like tongs, crumb tray, baking tray, grill rack, rotisserie and skewers for multiple applications. This new range will be available in 42L, 35L, 29L and 19L capacities and is attractively designed in vibrant colour combinations of wine and black. On the launch, Mr. Harvinder Singh, President-Home Appliances, USHA International said, “Usha’s new range of OTGs in 4 different capacities is targeted towards addressing the growing baking culture in India. We are strategically launching the entire range around the festive season as this is the time new product purchases happen for home as well as gifting purposes.” Leveraging the festive season fervour, Usha has planned a high-decibel campaign on the Mom’s Bakery platform. This includes a TVC with Michelin starred chef Vikas Khanna, on-ground activations, social media contests and digital outreach programmes.  Product demonstrations are being rolled out to engage customers along with free home demonstrations post purchase. A special recipe book with 30 gourmet recipes from Pattisier Sahil Mehta is being given free with the product.

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