Usha announces the mega festival offer!

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INVC NEWS

New Delhi,
Usha International, one of India’s leading consumer durable brand, launches a mega festival offer across its product categories and unveils its latest innovation in the kitchen appliances category –Imprezza Plus mixer grinder.

These offers include attractive combos on a range of Usha products like cooktops, halogen ovens and juicer mixer grinders offering mega savings to consumers. Usha is also offering up to 30% off on purchase of any Usha mixer grinder. A customized sewing kit is being offered on purchase of an Usha Janome sewing machine and Rs. 500 off on domestic sewing machine motor if bought together with Usha straight stitch sewing machines.

True to its tagline, ‘Quieter Faster Tastier’, the new Imprezza Plus mixer grinder is a technologically advanced product with advanced fluid dynamic blades. It is customized with features like 100% copper motor ensuring longer motor life and non-corrosive food grade stainless steel blades. Other features include heavy gauge stainless steel jars with flow breakers for efficient grinding of both dry and wet ingredients and high torque and high speed motor running up to 21000 rpm at less noise levels even while heavy or continuous grinding.

A pan India media campaign has also been planned for the launch of the Usha Imprezza Plus mixer grinder during the festive season. The product is priced at INR 6295/- and comes with a five-year warranty on motor and two year on product.  Usha Imprezza Plus mixer grinder is available at all the leading stores across India.

Usha would be reaching out to their consumers through print, radio, digital and BTL to promote these festive offers.

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