Upriver expands its horizon to Nepal; ties-up with V-Chitra to help Nepalese brands in entering the Indian & International markets
INVC NEWS
New Delhi,
Upriver, India’s most trusted agency in the D2C and marketplace enablement space, today announced that it has signed an agreement with V-Chitra – a Nepal -based marketing and communication agency. As part of the agreement, Upriver and V-Chitra will jointly work and assist Nepalese brands to sell in the Indian market. Nepal based businesses that are looking for assistance in accomplishing their goals and growing their operations to India would benefit from this collaboration. This alliance will also support Indian and International brands aiming to broaden their market reach in Nepal.
Speaking on the partnership, Mr. Baqar Iftikhar Naqvi (CEO & Co-founder, Upriver) said, “E-commerce is growing in Nepal at a rapid pace and this partnership will further accelerate the same. There are many niche brands based out of Nepal and this partnership can bring those to the Indian and International consumers, opening up very large markets for them. We are incredibly excited and eager to collaborate with V-Chitra. When it comes to boosting sales and enhancing profitability on online channels, we want to establish ourselves as the most trustworthy and customer-focused one-stop shop for brands and sellers across the globe, and this partnership is a step in this direction.
V-Chitra is a 17-year-old company with competence in a wide variety of marketing solutions, including brand advertising, customer relationship management (CRM) and media planning. Speaking on the partnership, Mr. Sekhar Chettri, MD, V-Chitra said, “This will give Nepalese brands the access to e-commerce platforms in India. With the growth of the digital economy and increasing trust on online platforms in Nepal, Upriver solutions would help brands get prominence”.
In order to service the European market, Upriver recently partnered with the Swedish company Curamando AB. Upriver works with over a 100 brands and sellers including leading names like Wipro Consumer Products, Reliance Brands, Nykd by Nykaa etc.
