INVC NEWS
New Delhi,
The report titled publication “UAE Experiential Learning Market Outlook to 2025- Concentrated Activity Box and E-Learning Segment Paving Ways for International Players to Expand” provides a comprehensive analysis of the Activity Kit Subscription Industry and K12 E-Learning Industry in UAE. The report provides the industry size basis revenue and number of subscribers of the activity kit subscription industry in UAE, supply ecosystem analysis, subscriber profile basis various socio-demographic variables, market segmentations, business model analysis, revenue stream analysis competition benchmarking, porter five force analysis, BCG Matrix analysis, COVID impact, future projections and expected trends & challenges.
It also provides the market revenue of K12 E-Learning Industry, along with revenue by grade and paid user profile by different socio-demographic variables The report talks about new trends witnessed in the industry along with new strategies & future way forward for an K12 E-Learning to move ahead. The report discusses detailed competition analysis in e-learning and concludes with analyst recommendations providing a go-to-model for the industry.
Activity Kit Subscription Industry
Market Overview
The activity kit industry in UAE is at its nascent stage and has penetrated <0.5% of its target addressable market. Majority of activity kit subscription providers entered the industry post 2017. The industry experienced a double digit revenue and subscriber growth in the review period. Changing lifestyle with increasing number of dual working parents and increasing screen time of kids, has led to the need of self-engaging, fun and educational solution such as activity kits.
By Age Group
Majority of activity kit subscribers are from 0-6 years age group category followed by 7-9 years and 10-14 years. Low academic pressure, traction towards art & craft activities and availability of free time has resulted in 0-6 years accounting for majority of activity kit demand. Companies can penetrate among +6 year old kids by increasing the difficulty level of the activities and by making curriculum based activity boxes.
By Subscription Type
Majority of subscribers prefer 2 month subscription followed by 6 months, 3 month, 1 month, 12 months and others, however majority of revenue comes from 6 month and 12 month subscribers due to huge difference in subscription price. The concept of activity kit is new in UAE and therefore parents prefer to take a trail subscription of 2 month, 1 month or 3 month. Demand seasonality and kids behavior are the other reason for majority of subscriber selecting 2 month subscription.
By Region
Dubai and Abu Dhabi account for majority of revenue in the activity kit industry followed by Sharjah and other Emirates. These regions have more educated parents who have better awareness and also majority of them are both working couples.
Competition Scenario
The industry is concentrated by 2 of the top players accounting for +70% of the total revenue in 2020. Currently majority of companies are operating as small business with very few of employees and therefore the industry has a lot of scope for foreign and local players with high financial backing to expand in the country. Existing companies are developing art & craft and STEM themed activities. The companies in UAE have explored varied revenue streams such as subscription, one-off sales, gift cards, festive boxes, travel boxes, marketing and STEM classes.
Future Strategies-The Way Forward
The industry experienced a drastic downfall in 2020 due to slowdown in business activities. However, the industry is expected to recover by early 2022 and it is expected to grow at double digit CAGR in the next 5 years. Companies are expected to expand by collaborating with schools and by introducing curriculum based activity boxes. The competition from foreign players’ especially Indian players such as Flinto, Magic Crate and Xplorabox will increase.
K12 E-Learning Market in UAE
Industry Overview
The K12 E-Learning industry is as its growth stage in UAE. The industry in UAE has gained pace after 2017 and is becoming famous majorly among the Expats. The industry revenue is growing with a double digit CAGR. High average household income, limited number of offline options, growing awareness about experiential learning increasing fee of private tutors and changing family set-up has lead to increasing number of paid e-learning users.
By Grade
Majority of revenue comes from Grade 9-12 users followed by 6-8 grades, 4-5 grade and UKG-Grade 3. Increasing pressure of board exams and growing pressure to stand out in the future has led to increase in demand in Grade 9-12 category. BYJU’s is one of the very few companies providing experiential e-learning for UKG to Grade 3 kids
Competition Scenario
The industry is concentrated by Indian E-learning companies such as BYJU’s, Vedantu and Toppr. Many offline training institute entered the e-learning segment due to COVID in 2020. The competition in the industry is fierce, with companies competing on the basis of basis of curriculum, target audience, technological stack, school partners and brand value.
Future Strategies-The Way Forward
The industry experienced a slight drop in revenue in 2020 due to lack of possibility of door-to-door consulting and also because many of the expats returned to their home countries. However, the industry is still expected to grow with a double digit CAGR by introducing Arabic tutoring, by sales and marketing expansion by Indian players such as Toppr & Vedantu, introduction of coding courses and by growing B2B partnerships.
