Two- Days “Festive Lane” Lifestyle Exhibition At Mountview, Chandigarh
M.M.Khanna, Fashion Journalist, INVC, Chandigarh, Malls and Large-Sized Stores, run by individuals and companies in India are prevalent in this modern age for marketing Fashion Material, but exhibitions and fairs too are very popular means of direct marketing, which are very popular among Fashion-Lovers specially. Chandigarh is very fertile center where often Fashion/ lifestyle Exhibitions had been becoming source of providing latest, Innovative material of Women’s Likings. After seeing very popular above-mentioned trends, Mrs Anjali Makin, MD of M/S Sparkle Event & Management Pvt Ltd initiated to organize her first exhibition “Teej Celebration Festive Line” life style exhibition on 20 & 21ist July,2013 at Hotel Mountview, Sector 10 Chandigarh. After a Fashion Show by Eminent & Enchanting Models of National Level show-casing celebrated Bridal Garments & Jewellery in presence of Media at METRO-35 Chandigarh, subsequently in a Press Conference at METRO-35 Chandigarh, Mrs Anjali Makin addressed the media and apprised the invited members from Print and Electronic Media that 30 prominent entrepreneurs from different parts of India would be show-casing Bridal, other Fashion Garments & Accessories, Apparel, Shoes. Fine Furnishings & Décor Home, Furniture, Antiques, Handicrafts,Costume Jewellery, Gold & Diamond Jewellery. Automobile etc on 20 & 21st July from 11 A.M to 9 P.M and entry in the exhibition would be without any entry fee. Mrs Anjali Makin further said that all efforts would be ensured to market standard material of good quality. Mr. Amit Kashyap, MD, M/S Enlivens’ Deiva, who had partnered this exhibition expressed in his address that Bridal & other Material i.e Suits, Saris, lunges, Knitted Dupatas, Night Siuts for elegant & elite women of Chandigarh will be exhibited on their stalls in this exhibition. Mr Kashyap told the media that fine silk material had been importing by him from China and South, which is designed and tailored under his supervision and guidance at his works at Noida. Mr. Kashyap told that after ensuring the quality of material, latest designing and processing is undertaken by experts hired by him so that qualitative look may be given to all these bridal garments. Sh. Amit Kashyap further announced that his Bridal Garments & others are so much in demand that from October, 2013, an “ON LINE SHOPPING STORE” would be started by him in association with well-known Bollywood Actress Kashmeera Shah to ensure our qualitative material at door steps of Fashion Lovers. The fashion-Lovers women of Chandigarh and Punjab would receive our material of their liking at home. In the end, Mrs Anjali Makin, Sh. Amit Kashyap & Sh Jairaj M.D of Hotel Metro , who is Hotel Partner in this venture thanked the media requested them to please pay a visit along with their Video-Journalists to Exhibition Site on 20th July after 12 P.M for interviewing the young designers/exhibitors.