TVS eurogrip celebrates independence day with a difference
TVS Srichakra Limited, India’s leading 2 & 3-wheeler Tyre Company, has launched a social media campaign with a difference onIndia’s 74thIndependence Day. The campaign highlights how the pandemic led lockdown has changed the lives of many and urges the audience to contribute positively to the lives of those affected by supporting them and showing them, they care. It also subtly talks about cautious optimism with which Indians have restarted their journey as the next normal sets in.
Commenting on the campaignMr. P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “On Independence Day we come together as a nation and salute the efforts of selfless leaders who fought for our freedom.We have had a different kind of fight in the current year owing to COVID 19. With this campaign we wanted to appreciate and celebrate the people who have braved the pandemic and are looking forward to life, optimistically. This is our way of letting the local businesses know we care, and the campaign aims at sensitizing the audience to ride into the future instilling positivity in themselves and others.”
The campaign aims at bringing people together for a greater cause by spreading love through acts of humanity towards people who have made our lives easy over the years.a