Minister for Information & Broadcasting, Smt. Ambika Soni announced the introduction of a new category of award for Doordarshan Annual Awards. The new category titled ‘Innovative Idea and its Innovative Television Adaptation’ would be introduced next year and would be judged by a Jury. Announcing the award, the Minister said the idea had to be innovative and the TV adaptation had to be ingenious. The Minister stated this at the Awards ceremony late last evening.
Speaking on the occasion, Smt. Soni said the creative contribution of each person in Doordarshan was critical to create a platform for excellence in programming and presentation. Complementing the winners, the Minister said each one of them had ensured quality in their presentation despite gaps in facility and resources. The quality of such programming had created an impact in the minds of the masses, standing out in the rush for market driven programmes which dominated television sets today. The quality of programming in Doordarshan had ensured effective outreach in the far flung areas of the country in terms of dissemination and flow of quality information. Over the years, the bouquet of Doordarshan channel had addressed the concerns and aspirations of the under privileged and marginalized communities.