The new excise policy promotes consumption of low alcohol content drinks
ALL INDIA BREWERS' ASSOCIATION WELCOMES INTRODUCTION OF NEW SLAB OF 'SUPER MILD BEER' IN HARYANA EXCISE POLICY
o Provides alternative for health-conscious consumers
All India Brewers' Association has welcomed d the New Excise Policy for the year 2020-2021 approved by the Haryana Government as it gives due weightage to the health and well-being of the citizens of the State.
Among other significant features, encouraging consumption of low alcoholic content liquor (namely beer) as compared to hard liquor is testament to their progressive outlook in the new Excise policy .
Low Alcohol beverages is a growing trend worldwide owing to the rise in mindful drinking. Increasing awareness regarding health and wellness is making more and more people consider their alcohol intake resulting is ‘drinking less but drinking better’ culture. Keeping in line with these changing consumption trends, the introduction of a new category of super mild beer in Haryana with alcoholic content up to 3.5 percent will unlock new growth opportunities for beer brands to offer “healthier” options to consumers.
Mr Shobhan Roy, Director General, All India Brewers’ Association said, “Creating a new category of beer along with reducing duties on various categories of low alcoholic drinks is a welcoming move for the consumers. The new policy has struck a fine balance between ensuring maximum revenues for the government and introducing effective guardrails to reduce irresponsible drinking whilst catering to emerging requirements in a fast-changing scenario and clientele. Progressive states such as Haryana will be the trendsetters in setting examples for other states to follow.”
The duty on mild beer with an alcoholic content between 3.5 percent and 5.5 percent has been reduced from Rs 50 per BL (Bulk litre) to Rs 40 per BL (Bulk litre). The duty of super mild beer has been fixed at Rs 35 per BL (Bulk litre).