INVC,,
Delhi,,
Dr. S. Jagathrakshakan, Minister of State, Ministry of Information & Broadcasting, said that the need of the hour is to facilitate quality publications for people living in the remotest corner of the country. It was also necessary to publish authentic volumes in regional languages so as to cater to the growing demand. For mainstreaming the use of publications such as India 2011 Reference Annual, it was also important to make the content readable by adopting better formatting, styles, pictures, charts and user friendly content. The Minister stated this while releasing the India and Bharat Reference Annual here today.
Complimenting the content of the reference annual, the Minister said it provided a panoramic view of India’s progress apart from being unique and authentic source of information. Regarding the marketability and sale of the book, the Minister stated that efforts should be made to cross the one lakh mark as far as the number of copies were concerned as compared to the 56,000 copies printed and sold last year. The Minister called upon State Governments to order bulk supplies of such publications so as to provide access to quality information through Libraries and Government Institutions. The Minister made a mention of the Government of Tamil Nadu having ordered 10,000 copies of the India Annual last year.
Also speaking on the occasion, Secretary, I&B, Shri Raghu Menon, said Publication Division should take up the challenge of reinforcing reading habits amongst young children by providing quality inexpensive books. He also mentioned that the marketing processes need to be reworked and assured that all possible funding would be provided by the Ministry in this endeavour. The Publications Division could devise a roadmap to achieve this objective in view of the 12th Plan that was schedule to commence shortly. Shri Menon also emphasised that the Division should also aim to publicize books on contemporary subjects so as to attract the attention of the reader.
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