Kamdhenu Paints launches campaign to celebrate festivities
Introducing QR code for easier and sustainable access to all product information
#TyoharKe Rang KamdhenuKe Sang
KamdhenuPaints, a leading manufacturer of high quality paint and emulsion in the country, announces the launch of festive campaignon all it social media platforms. Using the tag line – “TyoharKe Rang, KamdhenuKe Sang”, the campaign will highlight the beauty of colours and the diversity of Indian festivals.
Festivals are a time to share the joy by meeting family and friends. Adding a fresh coat of paint and decorating the house are an important part of the celebrations as they can add some extra joy and make the celebrations a memorable one. Kamdhenu Paints has just the right products that will add a premium sheen to the walls and make them dazzle.
A QR code based access to product information was also introduced to make it easier for customers to get all the shade cards, latest colour combinations for interior and exterior, product profile and other product related information. This will greatly enhance the ease of access to important information and at the same time enhance sustainability by reducing printing of paper brochure and leaflets.
Mr Saurabh Agarwal, Director, Kamdhenu Paints said, “As we celebrate this festive season, we must all remember the need for precaution and safety. These are extraordinary times and we at Kamdhenu wishes everyone a safe celebrations. Our campaign on social media channels will focus the important role played by colour in our lives. By introducing a QR code based product information, we make making informed decisions easier with all necessary information available seamlessly. There is a wide range of colours that can be related to an equally wide range of feelings and emotions. India is unique in its diversity and our campaign will also highlight the diversity of India’s festivals.”
Kamdhenu Paints has not only been re-invigorating the paints industry by launching premium high quality products at affordable rates. As asocially responsible company, Kamdhenu gives back to the society and has also made important contributions in the fight against Covid-19. The company has initiated several campaigns to celebrate important events, highlight various issues and drive consumer awareness on important issues.