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SWOT Analysis of Indonesia Sportswear Market

INVC NEWS 

New Delhi,  

The report titled “Indonesia Sportswear Market Outlook to 2023 – By Category (Running, Badminton, Football, Futsal, Basketball, and Others), By End Users (Men, Women, Children & Teens); By Distribution Channel (Stores based Retailing & Internet Retailing); By Sports Inspired and Performance Driven Apparel and Footwear” provides a comprehensive analysis of the sportswear industry within Indonesia. The report covers various aspects including market introduction and value chain, sports profile, market size by revenue, overall sportswear market segmentation by type of product, by end-user, by region, by distribution channel, by product categories and by sports categories. It also covers growth drivers, trends and developments, issues and challenges in the sportswear market along with the regulatory framework of the industry and SWOT. The report concludes with the future projections for the above-mentioned market segments and analyst recommendations highlighting the major opportunities and cautions for the Indonesia sportswear market.

Indonesia Sportswear Market Overview and Size

Indonesia sportswear market has seen promising growth during the review period. For a long time, Indonesia has been considered to be the prime place for sourcing sportswear. But in the past couple of years, the Indonesian sportswear market has seen good traction in the domestic market. Indonesians are embracing sports for a healthy lifestyle. The market has also seen growth partly due to the growing Athleisure trends. Athleisure trends have attracted not only the millennials but generation X and Z. Growing penetration of smartphones coupled with an increase in online retailing has collectively driven the demand for sportswear within Indonesia, especially in the footwear, apparels and accessories segment. The market revenues were observed to positively grow year on year during 2013-2018.

Indonesia Sportswear Market Segmentation

By Footwear End Users (Men’s Footwear, Women’s Footwear and Children’s and Teens Footwear): Men’s footwear grabbed a higher share in Indonesia footwear market followed by women’s, children’s and teens’ footwear segment in terms of revenue during the year 2018. Indonesian women are becoming more independent along with rising female workforce in the country.

By Apparel and Accessories End Users (Men’s Apparel and Accessories, Women’s Apparel and Accessories and Children’s and Teens Apparel and Accessories): The men’s segment had a higher share in the Indonesia apparel and accessories market followed by women’s, children’s and teens’ segment in terms of revenue during the year 2018. The growth of children’s segment was observed to be high and was highly related with the adoption of internet retailing. This market is also driven by the rising number of working mothers.

By Channel of Distribution (Store-Based Retailing and Internet-Based Retailing): In Indonesia sportswear market, distribution via store-based retailing dominated along with a massive revenue share in the year 2018. Indonesian consumers are demanding more comfort and convenience which has led them to be more inclined towards stores which are closer in proximity. On the other hand, internet-based / online retailing captured a minimal share in the year 2018. However, the segment has been gaining traction over the years.

By Sports Inspired and Performance Driven Footwear: Sports inspired footwear held a larger share in Indonesia footwear market in 2018. Running has found avid followers in Indonesia and is gaining popularity in Indonesia. People are connecting with each other over social media in order to gather on the streets on car-free Sundays in Indonesia. Such communities of runners are increasing in various regions of the country thereby, driving the demand for sports-inspired footwear. Whereas on the other hand, performance-driven footwear captured the remaining market segments.

By Sports Inspired and Performance Driven Apparel and Accessories: The sports inspired apparel and accessories were observed to dominate in terms of revenue in the year 2018 owing to the growing popularity of sports such as football leading to sales to foreign club jerseys. The remaining market share was captured by performance-driven apparel and accessories in Indonesia apparel and accessories market.

By Region (Jakarta, Bali and Others): The capital city Jakarta captured over half of the country’s sportswear market during the year 2018. Majority of the players have located their authorized stores in the particular region as this is the most populous city of Indonesia. The remaining market share was collectively captured by Bali and other regions during the year 2018.

By Sports Category (Running, Badminton, Football, Futsal, Basketball, and Others) of Footwear: Among all sports category, running footwear has been found as the most preferred choice among Indonesians as running on a regular basis is gaining traction in the country. Some of the major brands for running footwear include Nike, Adidas, and others. The remaining footwear sports category included badminton, football, Futsal, basketball and other sports categories that collectively captured the remaining market share during the year 2018.

Comparative Landscape in Indonesia Sportswear Market

Indonesia sportswear market was observed to be moderately concentrated along with the presence of major retailers such as MAP Active and Matahari which are majorly concentrated in Jakarta region and control the majority of the revenue share during the year 2018. The market also constituted local retailers, distributors and stand-alone stores of international brands such as Adidas, Nike, Converse, Columbia, Under Amour and others. There are various other local brands such as SPECS and League. These local brands are also gaining popularity among the young masses of Indonesia. In terms of the brands, the market is fragmented with Adidas and Nike being the popular brands. Some of the parameters on the basis of which companies compete include a number of stores, promotional offers; collaboration based marketing, pricing and distribution channel.

Indonesia Sportswear Market Future Outlook and Projections

Indonesia sportswear market is expected to expand significantly in terms of revenue by the year ending 2023. The Indonesian economy is expected to grow robustly in the next 5 years on the back of growing exports and investments. Indonesia will remain the preferred destination for global brands such as Adidas, Nike, Puma, and others. The athleisure trends are expected to sustain in the forecast period 2019-2023. In the near future, the market will be driven by higher consumer expenditure especially by the middle-class population coupled with increasing penetration of E-commerce.

Key Segments Covered:-

By Type of Products

Footwear

By Footwear End Users

Men

Women

Children & Teens

By Type of Product Categories

Sports Inspired Footwear

Performance Driven Footwear

By Footwear Sports Category

Running

Badminton

Football

Futsal

Basketball

Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)

Apparel and Accessories

By Apparel and Accessories End Users

Men

Women

Children & Teens

By Type of Product Categories

Sports Inspired Apparel and Accessories

Performance Driven Apparel and Accessories

By Apparel and Accessories Sports Category

Running

Badminton

Football

Futsal

Basketball

Others (MMA, Extreme Sport, BMX, Swimming, Gymnastics and Rest)

By Channel of Distribution

Stores based Retailing

Internet based Retailing

By Region

Jakarta (Includes City nearby Bogor + Depok + Tangerang + Bekasi along with Bandung, Yogyakarta and Surabaya)

Bali

Others (Kalimantan Barat, Kalimantan Selatan, Kalimantan Tengah, Kalimantan Timur, Kepulauan Bangka Belitung, Kepulauan Riau, Lampung, Maluku, Maluku Utara, Nusa Tenggara Barat, Nusa Tenggara Timur, Papua, Papua Barat, Riau, Sulawesi Tenggara, Sulawesi Barat, Sulawesi Selatah, Sulawesi Tengah, Sulawesi Utara, Sumatera Barat, Sumatera Selatan, Sumatera Utara and other small provinces)

Key Target Audience:-

Sportswear Manufacturers

Sportswear Industry Investors

Time Period Captured in the Report:-

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered in Indonesia Sportswear Market:-

MAP Active

Matahari

Nike

Adidas

Puma

Skechers

Others (Berca Sportindo (League), Diadora, Speedo International and Columbia)

Key Topics Covered in the Report:-

Indonesia Sportswear Market Introduction

Value Chain Analysis of Indonesia Sportswear Market

Sports Profile of Indonesia

Indonesia Sportswear Market Size, 2013-2018

Indonesia Sportswear Market Segmentation, 2013-2018

Indonesia Sportswear Market Trade Scenario, 2013-2018

SWOT Analysis of Indonesia Sportswear Market

Growth Drivers, Trends and Developments of Indonesia Sportswear Market

Issues and Challenges in Indonesia Sportswear Market

Regulatory Framework in Indonesia Sportswear Market

Comparative Landscape in Indonesia Sportswear Market

Indonesia Sportswear Market Future Outlook and Projections

Analyst Recommendations for Indonesia Sportswear Market

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