New Delhi,
Piyush Goyal, Union Minister of State (IC) for Power, Coal and New & Renewable Energy launched the microsite www.iledtheway.in during the Conference of Power, Mines & Renewable Energy Ministers of States/UTs in Kochi , Kerala today. Speaking on the occasion, Shri Goyal said that I am proud to launch this microsite today. It is a great initiative for all citizens to come forward, take the pledge to switch to LED bulbs, do their bit to protect the environment and make the country more energy efficient, he added. Shri Goyal said that switching to LED bulbs will not only bring down our carbon footprint, but ensure savings, which is nothing but more money in the consumers’ hands. The Minister also became the first citizen to take the pledge on the site.

In today’s era of Digital India, the microsite will attempt to reach out to all citizens in the country and spread awareness about the nation-wide movement of #iLEDtheway. Through this microsite, consumers can take a pledge of switching to LED bulbs, which are safer, brighter and consume less energy. The Microsite visitors can join the movement by simply clicking “Take a Pledge” tab which is prominently displayed on the homepage. Consumers who do not have access to the LED bulb distribution under the DELP scheme in their city/state, can pre-register for the scheme by sharing their contact details. It will also give exciting information on the reduction in CO2 emissions, energy saved, avoided peak demand and is filled with pictures, videos, distribution centre details in each state and more.

Under the DELP scheme, EESL has distributed over 2.4 crore LED bulbs to consumers. Similarly, under SLNP, EESL has replaced over 4.22 lakh street lights resulting in an estimated energy savings of about 38 Million Units.The government aims to replace 77 crore conventional bulbs and CFLs with the LEDs under DELP and 3.5 crore street lights over 3-year period, making it the largest LED based lighting programme in the world. EESL’s initiatives of distributing LED bulbs save upto 85 lakh KWh every day and have helped in reduction of close to 15,000 tonnes of CO2 per day.


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