INVC,,
Delhi,,
Subodh Kant Sahai, Union Minister for Food Processing Industries inaugurated an e-portal to bring farmers, suppliers and customers together here today. The portal www.efreshindia.com has been designed by a private sector company with a aim to empowering Indian agriculture and is based on a food chain concept. It is farmer friendly and farmer centric. It creates connectivity between the suppliers and the buyers through trading platform. The portal will help increase farmers income through increased agricultural productivity. It will specially focus on north eastern states. Initially the portal is available in English and Hindi and soon Marathi, Telugu, Gujarati, Kannad, Tamil and Bengla versions will also be available.
Launching the portal Shri Sahai said that this will go a long way in empowering Indian farmers and it will lead to global connectivity and the farmers will be able to get various information about his produce and the suppliers in his own language. He urged upon the portal operators to take this facility to the Panchayats also as the farmer functions through Panchayat only. Shri Sahai also suggested that the e-portal should also contain information regarding the connectivity of the farmer to the market and the cold chain available to him. Shri Pardeep Jain, Minister of State for Rural Development was also present on the occasion.
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