Looking at the growing online food and grocery market in India, Steelbird Group - the India’s largest helmet brands today announced its entry into E-commerce business with the launch of its online food and grocery store www.Yooshopper.com . YooShopper is the new retail venture of Steelbird Group having diversified business interest in Auto Accessories, MotoSports and Entertainment.An idea conceived by two young software engineer Varun & Sunil was shaped up by Steelbird, Managing Director Mr Rajeev Kapur who went an extra mile to build one-of-its-kind online shopping portal and mobile app that exclusively caters to shoppers and local retailers across Chandigarh, Panchkula, Mohali and Zirakpur. After witnessing the sudden surge in online retailing across small cities due to the growing internet connectivity and smartphones penetration in every corner of the tricity, YooShopper was created to connect local and trusted grocers to register and sell their products online to customers across neighbouring cities. While addressing the press, “Mr Rajeev Kapur, Managing Director,SteelBird Group said: “It gives me immense pleasure to introduce YooShopper as it endeavors to digitalize the local marketplace by empowering local shops owners to sell their products, boost revenues and facilitate their growth. Looking at the E-commerce boom in India, we endeavour to bring forth ground-breaking solutions to digitalise the retail ecosystem coupled with advanced technology to enhance the shopping experience of customers and creating profits for small retailers too. “We believe, this is just the beginning and there is much more on the larger canvas as far as Steelbird’s expansion strategy is concerned.” Added Mr Kapur Today, India is reckoned as the 6th largest grocery market in the world. As per market reports, the food and grocery retail in India exceeds US$ 294 billion representing 16% of India’s Gross Domestic Product (GDP). As of now, both E-commerce and M-commerce market has taken India by a storm and has shown positive prospects to grow exponentially as Indian Government, private organizations and investors are capitalizing on its popularity. A report by consultancy firm PwC confirmed that E-commerce firms are expected to spend up to USD 1.9 billion by 2017-2020 on infrastructure, logistics and warehousing. The reason why small retailers are consolidating their businesses and exploring E-commerce and M-commerce route to beef up their sales is owing to the fact that they are witnessing more footfalls as customers have access to explore wide assortment of products, discounts and quick delivery options that saves one’s time and money. It is one such category of business which is yet to reach its full potential and is slated to achieve a substantial market share within local markets. YooShopper aspires to offer a hassle-free shopping and selling experience to customers and local retailers. Digitalisation of the food and grocery stores within the local marketplace was required as they were experiencing a dearth of profits. Elucidating about their new startup venture, Mr Varun Gautam,CEO, YooShopper, said: “We are on a mission to save the interests and increase the sale of local stores and providing customers a taste of e- selling blended with the benefit of buying from their nearby trusted and reputed stores.” On the other side, enlightening about the expansion plans, Mr. Sunil Singh, CTO, YooShopper said: “In the first phase of our expansion plan, we will be launching the website and app in Panchkula, Chandigarh, Mohali and Zirakpur which will allow customers and retailers of these cities to shop and sell with us respectively. So far, we have tied up with more than 100 retailers in tricity and moving forward, we will more forge deals as our marketing team has already extended it reach across tricity.” To make Prime Minister’sDigital India project successful, YooShopper is positive about enrolling every shopkeeper within the tricity on the digital platform to connect directly with customers via technology and beef up sales simultaneously. The first 1000 customers or till 31st August ( Whatever come first ) who place their first order at YooShopper will also get a free movie ticket of any upcoming blockbuster movie. To its customers and sellers, YooShopper provides three easy ways of shopping and selling via its online portal – www.yooshopper.com, Mobile App and a Call Centre Service. What really sets it apart from other brands is that it offers specific delivery zone selection for retailers. The team at YooShopper also created a directory of more than 5,000 products in various categories and brands. The retailers also have option to set their store’s timings so that end customers do not suffer. Also, retailers can create promotional coupons specifically for their store which further allows them to increase store sales. Looking at the transforming trends within the E-commerce retail market, technology plays an imperative role in creating solutions for retailers and shoppers to enhance the overall shopping experience. Through their innovative technology enabled network, YooShopper will be launching more web solutions to cement its stronger position within the market. With this new venture, customers and local retailers can now grab the chance to shop or sell at YooShopper and save their time, money and fuel.