for India’s 20mn parentless and abandoned children
According to Census 2011, 54% parents have two or less children. While only 3210 adoptions took place in India in 2016-17, there are about 20 million children in India who are parentless and abandoned.
To address this problem of millions of children going without proper care and protection, SOS Children’s Villages of India (SOS India) launched a nation-wide campaign #My3rdChild, to encourage families and individuals to sponsor a child by securing and enhancing their financial future.
SOS Children’s Villages has globally pioneered the concept of assimilating parentless and abandoned children in small family groups with a guardian mother and other children as siblings, as opposed to children living in orphanages. In India, the organisation has 443 family clusters, spread across 22 states. These family clusters have a maximum of 10 children in the care of a dedicated mother. The SOS India mothers’ responsibilities include building a close relationship with every child entrusted to her, and providing the security, love and stability that each child needs.
Speaking about the campaign, Anuja Bansal, Secretary General and National Director at SOS Children's Villages of India, said, “The idea of the #My3rdChild campaign emerged from the popular tagline - Hum Do Humarein Do, and encourages the more fortunate among us, to make space in their hearts for the less fortunate children, who do not have, what we usually take for granted – a family. Through this campaign, we encourage these families and individuals to share a portion of the warmth and joys of their family, by financially supporting a child at SOS Children's Villages of India.”
The campaign features a short film, available on www.my3rdchild.org which is also shareable via whatsapp. SOS India has engaged its followers with teasers of the campaign. It also launched the campaign with a video and contest which underlined the bonding that a family can have with their sponsored child, and the power of having a ‘third child’, respectively.
“By welcoming a third child into the family and extending the circle of love, one is not only attempting to share the warmth and joys of a family life with someone who has no idea what it is like, but also taking a big step towards securing that child’s happiness,” Anuja added.
One way to associate with the campaign is by sponsoring a child under the care ofSOS India, starting from only Rs. 900/- per month. Alternatively, one can simply help spread the message in their social circles by sharing #My3rdChild communication and messages via Facebook, Instagram, YouTube, Twitter, Pinterest, personal blogs, etc.