It was an hour and a half long exclusive session meant to introduce you to Twitter as an advertising platform, Twitter Ad Solutions, Ads Manager, Analytics and Best Practices on the platform. There were approximately 70 participants who joined the webinar and took benefit of the first-hand experience on how various modules of Twitter can help grow business.
The eminent presenters who participated in the webinar were Mr. Krishna Iyer, Head of Channel Sales, Twitter India, Mr. Rachit Uppal, Head of Industry, Twitter India, Mr. Prabal Takiar – Client Partner, Twitter India and Mr. Sachin Chaudhary- Client Partner North, Twitter India.
Other dignitaries present during the webinar included Mr. Mukesh Gupta, Chairman, Entertainment, Media and Art & Culture Committee, PHD Chamber and Mr. Saurabh Sanyal, Secretary General, PHD Chamber. The session was moderated by Mr. Vivek Seigell, Principal Director, PHD Chamber.
The Webinar commenced with a welcome address by Mr. Mukesh Gupta. He also mentioned that how the importance of usage of social media is growing at a rapid speed for the growth of business. He also mentioned that how social media has helped numerous businesses to sustain during the lockdown period.
The address by Mr. Gupta was followed by a detailed presentation by the Twitter Team on the subject of Businesses can leverage various features of Twitter to ensure growth. They enlisted 10 ways in which Industry members can use Twitter as a platform to nourish their businesses. The team touched upon numerous examples and cases when renowned companies have used Twitter as a platform for their launching and growth of their businesses. The tools which can help businesses grow, which Twitter team explained about included AD formats, Creative Best Practices, Promotion through Video and much more.
The session also witnessed a lot of interaction between the speakers and the attendees through Q & A, where most questions revolved around the usage of the latest features of Twitter like Twitter Fleets etc.
The webinar concluded with a formal vote of thanks by Mr. Saurabh Sanyal, Secretary General, PHD Chamber where he thanked the Twitter India for joining hands with PHD Chamber and organizing the webinar.