INVC,,
Delhi,,
State owned Telco MTNL in association with Shemaroo Entertainment Ltd, a leading content provider and aggregator in the Indian Digital space, announced the launch of 2G & 3G (Video IVR, WAP and IVR ) Value Added Services across Delhi and Mumbai at a Press Conference in Delhi today. Shemaroo will not only be actively involved in packaging the content but will also manage the same on MTNL via its own 3G Video Delivery Platform. The occasion was graced by Mr Kuldip Singh – Chairman & Managing Director, MTNL, Mr A.K. Bhargava – Executive Director (WS), MTNL and Mr Jai Maroo – Director, Shemaroo Entertainment.
MTNL users will now be able to enjoy Live Prayers from all major shrines of India like Shirdi Sai Dham, Kashi Vishwanath, Shani Shinegnapur, Ashtavinayak, Gurudwara PatnaSaheb, Haji Ali Darga (Mumbai) amongst others through the service called Divine Prayers. The service will broadcast live feeds from shrines 24 X 7 X 365. In addition to live darshan, devotional video songs, Mandir Darshan and Bhakti Videos form the part of the service as well.
Shemaroo has a vast repertoire of content packaged innovatively for the MTNL consumers. MTNL users will now be able to watch their favourite movies on ‘Movie Talkies’ service. It is designed for the gen- next consumers to enjoy Mini Movies, which are 15 minutes version of a movie, edited smartly and packaged with popular songs, important scenes and dialogues along with a narrator. The collection of movies covers different genres and languages. Few of the popular films available on ‘Movie Talkies’ are Ishqiya, Don and Namak Halal among others.
Shemaroo also launches its universal shortcode “58800” to provide both voice and video based services to MTNL Mobile users. The subscribers will be able to access the Voice and Video services on “58800” both through browsing and subscription models. Above-mentioned “Divine Prayers” and “Movie Talkies” services can be accessed by making a video call on this universal shortcode “58800
