Shemaroo Entertainment enters into an association with Magna Publishing to distribute its magazines’ content on Mobile platforms

Shemaroo Entertainment Limited enters into an association with Magna Publishing Company to distribute content from its magazines namely, Stardust, Savvy, Society, Health & Nutrition and more on mobile and digital platforms including YouTube. Consumers now can enjoy, updates of their favourite stars, gossip of B-Town and images of the actors from the leading magazine under the umbrella of Magna Publication – Stardust on your mobile.

Shemaroo Entertainment brings to its consumers interesting videos, snippets, stories, exciting gossips, exotic images and audio from Stardust magazine on mobile WAP and IVR platforms. Now the popular magazine becomes even better with easier access and its availability in video format. Shemaroo will convert the text gossips from Stardust magazine in Audio and Video format to make it more appealing & will distribute it on Mobile & YouTube.

Jai Maroo, Director, Shemaroo Entertainment Limited, shares his thoughts on the occasion, “We are glad to join hands with Magna Publishing Company. The tie up has given Magna Publication a wider distribution platform to meet its end consumers’ needs. Also bollywood is one of the most popular genre and interests all age groups. Now when the latest update of Bollywood is easily accessible on your handset and is in an interesting format, the feature will surely change the dynamics of entertainment consumption on mobile.”

Rajeev Mokashi, Head Content & Digital Sales, Magna Publishing Company Limited, said “We see this association as a progressive initiative and have faith in the growing reach of the Indian audience on the digital and mobile platform. Shemaroo’s popularity in the digital space and Magna’s robust content will expand a new content distribution market. This further ‘content on Mobile platform’ tie-up announced today will bring for a collaborative business that will use the content creation and planning skills of Magna and the content production experience, marketing and distribution skills of Shemaroo to offer a rich experience to the audience.”