Scooping a resounding 25 awards - ALTBalaji rules the roost at SCREENXX awards
When it comes to Indian homegrown OTT platforms taking home the top honours at prestigious award functions, there’s no one like ALTBalaji, the champion amongst the rest. Adding another feather to its cap by adding more accolades, the country’s leading OTT platform took home a total of 25 awards (23 Gold and 2 Silver) at the recently held SCREENXX awards.
Continuing to win plaudits aplenty amongst viewers and critics alike, ALTBalaji saw its popular shows Mentalhood, Mission Over Mars (M-O-M), Broken But Beautiful Season 2, Code M, Hum Tum and Them, Virgin Bhasskar, Ragini MMS Returns Season 2, Booo, Sabki Phategi, along with its CSR initiative Breast Buffer, claim awards in different categories.
Amongst the above-mentioned shows, it was Mentalhood, the highly-popular drama that scooped 4 awards. Bollywood diva Karisma Kapoor, who made her digital debut with ALTBalaji’s Mentalhood, bagged the Popular Jodi in Web Originals (Drama) with actor Sanjay Suri for their brilliant performance as a couple in the show. Add to that Sandhya Mridul, won the award for Popular Actor (Female) in a negative role in Web Originals (Drama) along with Shilpa Shukla, who bagged the Popular Actor (Female) in a supporting role in Web Originals (Drama) award. The cherry on the cake came in the form of the show winning the award for Best Marketing Campaign Launch for Web Series.
The other popular ALTBalaji pairs to win were Vikrant Massey and Harleen Sethi, the lovely couple from Broken But Beautiful, who won the award for Popular Jodi in Web Originals (Romantic Drama). Add to that, there was Varun Sood and Divya Agarwal, taking home the Popular Jodi in Web Original (Horror) award for their performance in Ragini MMS Returns Season 2.
The awards just kept on pouring in as popular actors like Jennifer Winget (Code M), Shweta Tiwari (Hum Tum and Them), Divya Agarwal (Ragini MMS Returns Season 2) won awards in different categories of Popular Actor (FEMALE) in Web Originals, while Tanuj Virwani (Code M), Karan Kundrra (It Happened in Calcutta) and Varun Sood (Ragini MMS Returns Season 2) bagged the award in different categories of Popular Actor (MALE) in Web Originals. Other talented stars from ALTBalaji like Rajat Kapoor (Code M), Ashish Vidyarthi (Mission Over Mars), Krushna Abhishek (Boo…Sabki Phategi), Mrinal Dutt (Coldd Lassi Aur Chicken Masala), and Mansi Multani (Hum Tum and Them ) won major accolades in different categories for their brilliant performances respectively.
ALTBalaji’s #BreastBuffer Campaign, which created awareness amongst viewers, for the early detection of Breast Cancer, by uniquely redesigning their buffer symbol, won the Silver Trophy in Best Marketing Innovation in the OTT Platform category.
ALTBalaji has the largest Hindi originals library of 64 Indian originals, which is attracting the audience. With a plethora of diverse content spanning across multiple genres, its programming has something for everyone. Over three years, the platform has grown from strength to strength, going on to build a legacy of iconic shows like Apharan, Mentalhood, Code M, Kehne Ko Humsafar Hain, Karle Tu Bhi Mohabbat, M-O-M: Mission Over Mars, Cold Lassi Aur Chicken Masala, The Verdict - State v/s Nanavati, Broken…But Beautiful, Ragini MMS Returns, Test Case and Bose among others which have kept viewers hooked to their screens.