Mumbai/ Delhi,

SATTE, South Asia’s largest travel and tourism exhibition from the stable of Informa Markets in India, is all set to make its virtual debut with SATTE GenX, South Asia’s premium virtual travel exhibition on October 5th-6th, 2020.   This digital event will be a part of the Informa Markets in India’s ‘Virtual B2B celebration’, a powerful array of digital expos and e-conferences in the month of September & October 2020. The initiative of the Virtual B2B Celebrations will help the relevant communities, and businesses overcome the limitations of lockdown, achieve business goals and provide a powerful edge as the economy readies itself to get back on track.


The travel and tourism industry has been one of the worst hit sectors due to the ongoing COVID-19 and is predicted to be the last one to revive. During these challenging times. SATTE with its new digital initiative, is offering an opportunity to the stakeholders of the industry to conduct business from location of their choice in order to connect with the target audience. SATTE GenX is a part of the industry’s broader plan to gradually reopen the travel, tourism and hospitality sector.


So far exhibitors such as Indonesia, Saudi Arabia, Thailand, Maldives, Bangladesh and Dubai have confirmed their participation as the Platinum Partners. Fiji and Utah are the Gold Partners for SATTE GenX. Moreover, Mauritius, Germany and Somatheeram amongst others are participating as Silver Partner. SATTE GenX is also in discussion with more exhibitors for the participation.

The Services Export Promotional Council (SEPC), an advisory body of the Ministry of Commerce & Industry, Government of India, has joined hands with SATTE GenX with an exclusive pavilion to initiate the revival of the India’s inbound tourism.


Speaking on the first SATTE GenX, Mr. Yogesh Mudras, Managing Director, Informa Markets in India said, “The ongoing pandemic has, to a large degree, incapacitated the Indian travel and tourism industry and the entire value chain linked to the sector. High number of cases coupled with limited international flights and border restrictions has kept inbound as well as domestic travelers at bay. While the gradual Unlock phases have eased the inter-state or inter-district movement of people, we still anticipate that the tourist volumes are likely to take a long time to bounce back even within the country. SATTE GenX, an initiative for the industry, will be a cutting-edge web-based platform that will ensure a parade of International as well as domestic destinations that have reopened,  is likely to reopen in the coming weeks or showcase how they might return to the tourism map over the upcoming months.   It is an effort to cater to the market changes and to offer an organised structure to conduct trade in the midst of crisis, setting an unmatched standard for the travel  community, by giving them confidence, a variety of destinations and trusted suppliers with just a click  through this expo.”


With a strong support from the industry, SATTE GenX continues to be well received and supported by international and Indian travel trade associations such as Indian Association of Tour Operator (IATO), Skal Asia, Travel Agents Association of India (TAAI), Association of Domestic Tour Operators of India (ADTOI), Travel Agents Federation of India (TAFI), IATA Agents Association of India (IAAI), India Convention Promotion Bureau (ICPB), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of India (OTOAI), Pacific Asia Travel Association (PATA), Association of Bhutanese Tour Operators (ABTO), BD Inbound and Enterprising Travel Agents Association (ETAA), to name a few.  


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