INVC,,
Mumbai,,
Saregama launched ‘SAREGAMA’s ICONS NXT’ with UTV Bindass at f Bar & Lounge, The Ashoka, New Delhi.
Saregama’s ICONS NXT with UTV Bindass has identified great new talent for promoting mainstream artists to revive Mainstream Popular Music and fashion them into the Next Generation Music Icons.
Saregama and UTV Bindass search for the country’s finest and most talented artists has so far yielded five exciting young acts that guarantee a massive fan base. This gamut of artists will be showcased on UTV Bindass in a variety of contemporary genres, with each Iconic figure redefining a style. The hugely popular artists being featured are of the likes of Samar & Sanam, Phoenyx, Nasha, Paapi 4 and The Dhol Factory.
These bands performed live and enthralled an enthusiastic audience with the magic that they created on the stage with their unmatched music and presence. Artists and singers like Jassi,Rabbi Shergill, Sujat Khan and Bobby Darling were present for the event.
As part of the digital initiative, world’s leading content platform, Youtube will do a worldwide live premier of the entire concert. Yupp tv, a leading digital platform will stream the concert live across 5 million handsets, connected devices, gaming consoles etc across the world. Leading youth television channel, UTV Bindass will create special vignettes on the concert and showcase them on the channel for the music aficionados.
As stated by Adarsh Gupta, Business Head-Music, “Saregama Icons Nxt with UTV Bindass is a platform to launch a wave of new artists year on year for reviving mainstream popular music. With this live concert we showcase the talent of our current year’s Icons Nxt to the Nation on a platform, that artists will aspire to be launched on.”
As stated by Keith Alphonso, Business Head – UTV Bindass, “There is nothing new about the innate connection between music and youth. The youth TG has consistently defined the next wave of music.”
