Made in Germany premium baby skin care brand, Sanosan has undertaken a brand repositioning exercise as it expands its footprint to capture a larger share of the premium baby skin care market in India.
, has successfully captured major markets across South India, Western India, Northern India, and various other tier-I-II cities pan-India. Launched by Glowderma, one of the leading skincare companies in India, the brand is also expanding heavily in West Bengal, Odisha and North-East. It is getting commendable response from big cities such as Mumbai, Bengaluru, Hyderabad, Chandigarh and Surat etc.It has equally gained prominence in smaller cities like Tezpur, Khandwa and Ujjain, thanks to its influencer marketing drive that involves endorsements and product placements from influencers.
Further, the brand has undertaken repositioning initiative in its bid to emerge as a market leader. It’s spreading consumer awareness regarding its natural-ingredients-based-products infused with milk proteins and organic olive oil, to offer gentle protection for the baby’s sensitive skin, naturally. Being the best in their category, the company’s products are also being increasingly prescribed by the doctors all across the country.
Glowderma Director- Sales & Marketing Rajendra Mehta Said, “Our products are prescribed by the top doctors of the country. They have shared extremely positive feedback regarding the benefits of Sanosan Baby products. Apart from that we are raising awareness among mothers. We strongly believe in social media era and we are using various platforms to raise awareness about our products. We want mothers to provide the best skin care for their babies with Sanosan product range.”
“Consequently, Sanosan is slowly becoming the choice of Indian mothers on the back of both these unique strategies and our exclusive product range. We have already launched Sanosan products pan-India and have gained exceptional response from all the markets across the country. We are expecting Sanosan products to grow much faster in the coming months”addedMr.Mehta.
With its exclusive natural-ingredients-based-products portfolio including Sanosan Baby Bath and Shampoo, Sanosan Baby Care Lotion, Sanosan Baby Care Cream and Sanosan Baby Care Soap, every Sanosan product contains combination of substances developed especially for babies. All Sanosan products are clinically tested and produced in Germany with a high level of diligence and responsibility. Natural ingredients such as Organic Olive Oil and Milk Proteins with their protective, soothing properties form the basis of the premium Sanosan baby skin care products.
The brand organises special events such as Mother’s Day and Children’s Day celebrations to raise awareness and educate its consumers about the benefits of its natural ingredients-based baby care products. According to the company, Sanosan products have successfully reached a large number of parents and their babies and the brand has achieved over 500% growth till April-May-June quarter over the same period last year.
“By the year-end, we will be successful in cornering 5 per cent market share of premium baby skincare segment in India. We have already captured 3 per cent market share of premium baby skincare segment. In next three years, we would like to corner around 20 per cent of the market share of premium baby skincare segment” said Mr. Mehta.
Sanosan is organising camps at the leading paediatric and can buy androgel clinics across India. In these camps, various innovative activities like, cutest baby contest, Selfie booth, sharing informative booklets and leaflets, dedicated sessions on the best baby care practices etc. are conducted. The company also has recently planned the baby care guide viz.‘Sanosan Times’ for distributionin pediatric clinics. In a nutshell, Sanosan has undertaken a large number of initiatives for giving best baby care education to the parents.
Sanosan haswell-furbished set-up of 850+ dealers and distributors pan-India from Kashmir to Kanyakumari and from Gujarat to Arunachal Pradesh, which has helped in speedylaunchand penetration of Sanosan product line across India. The company is further looking to penetrate deeper into every corner of the country.