Samantha Ruth Prabhu invests in SustainKart, an e-commerce aggregator

The company also launched its retail franchise model
New Delhi ,

The stunning Indian actress Samantha Ruth Prabhu, who made her debut in Bollywood with Family Man-2, has invested in SustainKart, India’s first-ever e-commerce marketplace for sustainable products. Her investment is a part of SustainKart Seed Round. The company also announced the launch of its first retail franchise model.

Clean & green products aggregator, SustainKart, has marked several milestones since its launch in January 2021. This includes raising a pre-seed round, launching a private label,  and  acquiring  two  D2C  brands.  The  brand  offers  an  array  of  sustainable  & eco-friendly products ranging from fashion to decor, beauty & wellness, furnishings to gifting, nutrition & snacks, kids care, pet care, etc.
Known for her concept-backed script choices and acting skills, Samantha takes a keen interest in brands & products that are nature-friendly and promote sustainability. In the past, she has invested in brands focused on sustainability.
“I  believe  that  the  choice  of  Indian  consumers  has  been  slowly gravitating towards more  conscious  and  nature-friendly  products.  Many  reputed  consumer  brands have been launching their sustainable range of products, more so after the pandemic. I am happy  to  back  the  idea  of  Shilpa  Reddy  & Kanthi Dutt in creating a community like ecosystem for the conscious buyers with SustainKart”, says Samantha Ruth Prabhu
“We are planning to develop several strategic celebrity partnerships for SustainKart’s House  of  Brands  as  well  to  attract  capital  investment  to  grow  the  private  labels vertical. With Samantha aiding our purpose towards achieving sustainability goals, we will be able to position ourselves in global markets”, said Kanthi Dutt, CEO & Founder, SustainKart.
Talking   about   SustainKart   offline   retail   franchise   model   launch,   Shilpa   Reddy, Co-founder,  SustainKart,  added,  “We  are  scheduling  SustainKart’s  first  offline  store launch  in  April.  We  have  started  partnering  with  enthusiastic  entrepreneurs  who believe in sustainability to launch our franchise experience stores across India. We aim to launch 30 stores in the first year and a total of 100 stores in two years from now”.
SustainKart will use the seed round fund towards marketing for customer acquisition and enable offline retail stores for a unique in-store customer experience.


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