Salman Khan and Mandhana Industries launch ‘Being Human’ clothing Store in Ludhiana and Chandigarh
kulbir kalsi, INVC. Chandigarh, After the successful launch of the flagship ‘Being Human’ store in Mumbai this year, Superstar philanthropist Salman Khan, and Manish Mandhana, Managing Director, Mandhana Industries Limited today announced the launch of two ‘Being Human’ stores in the heart of Punjab. The stores are located at Silver Arc Mall, Ludhiana and Elante Mall, Chandigarh. Mandhana Industries entered into an exclusive worldwide licensing arrangement with Being Human-The Salman Khan Foundation, to design, manufacture, retail and distribute ‘Being Human’ fashion apparel. The royalties received on the sale of this fashion line will go to support the education and healthcare initiatives of the Foundation. Ten months ago, the ‘Being Human’ fashion line was successfully launched in the world’s fashion capital Paris, through the shop-in-shop concept across 100 stores. This was followed by a massive launch of a 120 stores across Middle-East through fashion and lifestyle retailers Splash and Iconic of Landmark group. Commenting on the launch, Salman Khan, the Founder of ‘Being Human’ said, “From a T-shirt, Being Human has now grown into a full clothing line with its own stores. I’m touched at the love people have shown for this brand and I invite them to buy original Being Human clothing from our stores or from select Shoppers Stop, Lifestyle, Splash and Jade Blue outlets.” Manish Mandhana, Managing Director, Mandhana Industries Limited added, “Our offerings have received a fabulous response in the UAE and French markets. We are very excited to be associated with ‘Being Human- The Salman Khan Foundation’ and are all set to extend a unique lifestyle option to Indian and global consumers who are looking at contributing to their community in some way. ” The ‘Being Human’ brand uniquely combines fashion with a humanitarian cause, setting it apart from other fashion offerings. As an effort towards sustainability, organic cotton will also be used in the composition of our merchandise. The products on offer include high quality casual-wear created in line with latest global trends. Clothes for men include T-shirts, shirts, shorts, denims and chinos. The women’s and children’s line was launched in March this year and has an exciting range of t-shirts, shorts, denims, tops and dresses to choose from. In India, Mandhana Industries Limited retail products are available across 30 large-format outlets including Shoppers Stop, Lifestyle, Splash, Jadeblue amongst others and there are plans to add 30 more shop-in-shop selling points to their overall portfolio. Globally, Mandhana Industries Limited has around 300 selling points as on date and will add another 80 by March 2013.