INVC NEWS
One of the fastest growing online destinations for diamond jewellery shopping in India, Viranigems.com, introduces their first ever, futuristic Virani Gallery in Surat. By using innovative 3D printed replicas of their actual jewellery pieces, this revolutionary retail concept takes their zero inventory, “Made-to-Order” business model to the next level by adding the missing “Touch and Feel” factor to their online shopping experience.
“We intend to avert the process of unnecessary stock piling of diamonds and gold jewellery and charging our customers for inventory maintenance as well as jewellery melting and recycling expenses of unsold goods. Instead, we have come up with a cost effective and innovative way of implementing 3D printing technology to the jewellery retail which fills the gap of “Touch and Feel” factor that was missing from our luxurious online shopping experience. Our customers get the best of both online and offline shopping experiences: competitive prices, flexibility of customization, a wide range of selection of online shopping and the “Touch and Feel” factor of offline shopping at a physical store. They have all the information they need to make an informed purchase while saving up to 30% on fully certified Diamond jewellery.” Said Chirag B. Virani, Co-founder and CEO of Viranigems.com.
