PUMA, the global Sportlifestyle brand, today launched its first TV campaign since early 2011 with evoSPEED. The quirky commercial features the one and only Usain Bolt alongside a galaxy of PUMA sports stars such as cricketer Yuvraj Singh, golfer Rickie Fowler, footballer Sergio Aguero and F1 racer Fernando Alonso.
evoSPEED is the groundbreaking performance collection that for the first time in the Sportlifestyle brand’s history, features product offerings for all PUMA sport categories. Inspired by Usain Bolt – the World’s Fastest Man, the collection answers every athlete’s need for speed by taking performance technology and innovations and incorporating them in footwear and apparel developed for running, football, motorsport, golf, cricket and indoor sports.
Designed under the criteria of “light, flex, and fit”, all evoSPEED footwear features lightweight materials, increased flexibility and an optimized fit that enables a greater freedom of movement without compromising support, to enhance speed. For the first time in PUMA’s history, the classic Formstripe has been changed and a new lightning version, a signature graphic that emphasizes speed and harkens back to Usain Bolt, will be featured on the complete evoSPEED footwear collection.
The evoSPEED styles has been worn by PUMA’s key athletes in running (e.g. Usain Bolt), cricket (e.g. Yuvraj Singh), football (e.g. Sergio Aguero), motorsport (e.g. Fernando Alonso), golf (e.g. Rickie Fowler), and indoor sports (e.g. Luc Abalo) this year.