nexGTv – India’s biggest subscription-driven video entertainment mobile App, and Fluence – India’s largest celebrity digital network, unveiled their unique association with renowned international celebrity and Bollywood superstarPriyanka Chopra. nexGTv, Fluence and Priyanka Chopra have come together to create ‘It’s My City’- an original 14-part mobi-series about four girls on a journey of life, love and lunacy in the big city of Mumbai! The mobi-series premiers on nexGTv on Friday 22nd January 2016, with new mobisodes every Tuesday and Friday.
A singer, producer and superstar par excellence, Priyanka’s runaway success with Quantico and recent powerful performances in Bajirao Mastaani and Mary Kom have endeared her to people, making her a household name worldwide.
With India’s first celebrity led mobi-series, nexGTV takes the big leap in digital entertainment with original content. Created byFluence and produced in association with Priyanka’s production company, Purple Pebble Pictures and Endemol-Shine India, this bi-weekly series will be available exclusively on nexGTV – India’s biggest Live TV platform with 150+ channels, 1000+ movies, as well as hundreds of TV shows and video-on-demand.
Speaking in her capacity as Mentor and co-producer of the show, Priyanka Chopra said, “Digital is the new frontier of content and I’m diving right in! It’s a super exciting world in which I find myself equally fascinated with and immersed in completely. The thought behind ‘It’s My City’ is progressive… to go where the young audience has moved towards… to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way. I’m excited to be embarking on this journey with such amazing partners… nexGTV who not only have created a robust platform for mobile entertainment but have also made a firm commitment to creating and delivering quality, original content. I’m thankful to Fluence and Endemol-Shine India for being such a formidable force and co-producers in our maiden digital venture. It’s time to just press ‘PLAY’!!!
Speaking on the association, Mr. Abhesh Verma, Chief Operating Officer, nexGTV, said, “As the first South Asian woman to win the hugely popular People’s Choice Award, Priyanka Chopra is today an undisputed beacon of strength and a role model for countless young women worldwide. As someone who has challenged and redefined the status quo numerous times over the years, she epitomizes the young, Indian woman of today and is therefore the perfect match! In associating with Priyanka for ‘It’s My City’ mobi-series, we have attempted to channel her own experiences as a young woman wanting to create her own special identity in a city far from home”.
Mr. Abhesh Verma further mentioned, “We are confident that our audience will find our first Original series a must-watch, inspiring young women everywhere to face the world confidently and on their own terms”.
Speaking on the behalf of Fluence, said Rishi Negi “Fluence is in the business of creating unique and differentiated digital experiences with India’s top talents.Priyanka Chopra is one such amazing and versatile actor who has mesmerized fans across the globe, she is also one of the most influential social media celebrities in India. Creating this series with Priyanka for nexGTv is another step towards our growing focus on digital content development. This collaboration will draw audience subscriptions and views for the show and the platform via social media by engaging Priyanka’s close to35 million fans and followers in a new and highly compelling way”.
‘It’s My City’ will premiere as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls – Manika, Sonali, Tina and Nikki – living together in the same flat in Mumbai. Mirroring the reality of our everydaylives, the series captures the highs and lows, trials and tribulations, ups and downs of these girls as they set out to achieve their dreams and conquer the world. Captured in a light hearted fashion, this sit-com, also offers a unique and realinsight into the lives of Indian girls staying away from their families in pursuit of their dreams…in the city of dreams…Mumbai! It captures their struggles and successes with ambition, careers, faith, friendship and romance. In her inimitable style, Priyanka Chopra appears in and as herself assuming the mantle of an official landlady, unofficial guardian and protective friend.