Philippines Used Car Market Overview and Size
Philippines Used Car Market Overview and Size
Market Overview: the Philippines the used car market is one of the most promising markets within Southeast Asia owing to the huge volume being traded each year, There have been a number of regulatory changes that have impacted the market such as the recent amendment on higher tax rate for vehicles in different price brackets. There are also a number of other challenges that exist for the market such as price discrepancies, lack of standardization and others. However, the market has a lot of potentials to grow and is currently witnessed to be in its growth stage. However, there are a number of growth drivers which has resulted in the expansion of the market since 2014, a listing of vehicles on online auto portals or social media pages such as Facebook, increase in bank repossessed car market penetration and concept of trade-ins.
Philippines Used Car Market Segmentations
By Type of Market: The organized market of The Philippines used car market is small in comparison to the unorganized market in terms of revenue in 2018. The organized market consists of DDSA (Direct Dealership Sales Agent); banks repossessed cars and multi brand dealers. The unorganized market comprises of freelancers and individual consumers selling a very low volume of vehicles in the economy. The C2C/unorganized market of The Philippines is decreasing year on year because of rising awareness on the perks of buying a car from the organized sector. The cars with accident history are very difficult to track in the unorganized market; hence the consumer has started to switch their pre-owned car purchases to organized market.
By Type of Sales Channel: Within the organized market, the sales channel can either be a direct dealership walk-in or a lead generated by the online portals for the organized players to increase their sale probability. In the case of an online channel, the eventual sale of the unit takes place from a physical location only. The unorganized market players also take advantage of listing their fleet on classified portals and social media platforms to increase their outreach. The other channel is, direct dealer sellout, wherein the individual seller disposes of the used car for a fair market price to either the multi-brand dealer or DDSA. Unorganized players also depend on word of mouth as a sales channel, wherein the individual sellers sell the vehicle to a known individual within friends or family.
By Average Replacement Period: The average replacement period segmentation deciphers the average time the vehicle owner uses its asset and then sells it in the open market. It has been observed that on an average, the vehicle owner retains the fleet for at least 3-5 years in Philippines car market and therefore in terms of sales volume, the majority of the used cars sold in the market are in this age bracket.
By Major Car Manufacturer (Brands): The Japanese manufactured used car brands were the most commonly sold used cars in the Philippines market. This is because most of the Japanese cars brands are durable because of quality manufacturing and are available at an affordable price. The technology used in Japanese cars is perceived to be better than the rest of the manufacturers. German cars are also very popular among the customers in the Philippines; however, they are relatively higher priced. Toyota Certified is the biggest Direct Dealership Sales Agents (DDSA), involved in selling the highest volume of certified used car. This is followed by Nissan Philippines and Honda Philippines.
Philippines Used Car Market Competitive Overview
The overall market is highly fragmented in nature as most of the used car sellers in the Philippines belong to the unorganized market constituting of free-lancers and individual sellers. However, in the organized market segment, multiband dealers have majority share and are highly competitive in nature when it comes to pricing. The share of Direct Dealership Sales Agents (DDSA) and repossessed cars auctioned by banks is quite less compared to multi-brand dealers in the organized market. The reason for their lower market share in volume sales is because multi-brand dealers offer competitive pricing, better-refurbished units, varied financing options and other value-added services to attract customers. The most popular car brands opted in the Philippines used car market are Toyota, Honda, Nissan, Hyundai, and Mitsubishi. In the Philippines, the auto loan default rate is on surge which has resulted in auctioning of a high number of forfeited units by banks to multi-brand dealers and other small dealers in the market. Major Banks that auctioned the highest volume of the repossessed car in the Philippines are East West Bank, May Bank, PS Bank, BPI, RCBC, and Sterling Bank of Asia, Security Bank, BDO, China Bank. Major DDSA’s in the Philippines used car market are Toyota Certified, Honda Philippines, Nissan Intelligent Choice, Hyundai Philippines and Mitsubishi Certified.
Philippines Used Car Market Future Outlook and Projections
The market size by value of transactions is expected to increase at a 5-year CAGR of 9.9% by value during the time period 2018-2023E. An increase in the average ticket size of a used car, an increase in demand for used cars, a surge in the online listing of used vehicles are some of the reasons to spur the growth in the used car market of the Philippines. The average ticket size is forecasted to increase due to an increase in certified used car supply and decreasing average replacement period of new cars. It is also expected that within the organized market, DDSA’s market share would increase at the highest pace. This is because customers would prefer to buy certified used cars which guarantee after-sales service and proper refurbishment of the vehicle. The sales volumes of used cars are expected to increase within the organized market because it has been witnessed that individual sellers find it easier to sell the unit to a multi-brand dealers at a fair market price than through word of mouth channels.