Bollywood films have been making headlines in the international box office circuit for decades, but none of them could make it to the level of success that Pathaan has achieved. This Shah Rukh Khan starrer has broken all records and set new benchmarks for Indian films in the overseas market. With a gross collection of $48.40 million (Rs. 396 crores), Pathaan has redefined the standards of success for Bollywood films in traditional and non-traditional markets. In this article, we will discuss how Pathaan has become a game changer for Indian films in the international box office collection.
Breaking the Mold of Bollywood Films in International Markets
In the past decade, Bollywood has produced several films that grossed between $20 to $30 million in the overseas market, but these films heavily relied on one or two markets, while others performed moderately well. Pathaan, on the other hand, has broken the mold by achieving remarkable success across all territories, pushing its box office numbers not just beyond $30 million but even $40 million, coming close to the $50 million milestone. The film has paved the way for Indian cinema to be recognized as a global brand, competing with Hollywood and other international film industries.
Setting All-Time Records in the Four Main International Markets
Pathaan set new all-time records in all four main international markets: North America, Gulf, United Kingdom, and Australia. The film’s tremendous success in North America, especially in the US and Canada, has been groundbreaking. It has become the highest-grossing Bollywood film of all time in the US, beating the record of Dangal. Pathaan has also made a mark in the Gulf, where it has grossed more than $12 million, becoming the highest-grossing Bollywood film in the region. The film has also become the highest-grossing Indian film in the UK, with a collection of over £3.5 million, surpassing the previous record held by Dilwale. In Australia, Pathaan has become the highest-grossing Bollywood film ever, grossing over AUD 4 million. The film has also performed exceptionally well in other international markets, such as New Zealand, Fiji, and South Africa.
Record-Breaking Performance in Non-Traditional Markets
Apart from traditional markets, Pathaan has also performed remarkably well in non-traditional markets, such as Germany and France. In Germany, where Bollywood films typically gross around $200K, Pathaan went on to gross nearly a million dollars, becoming the highest-grossing Indian film in the country. In France, where 10K admissions are considered a rare feat for Bollywood films, Pathaan mobilized 28K people to cinemas, becoming the highest-grossing Indian film in the country.
Pathaan’s Impact on the International Film Market
Pathaan’s success has not only set new benchmarks for Indian films but has also had a significant impact on the international film market. The film’s success has proven that Indian cinema has a huge potential market worldwide, and it is no longer just a niche product for the Indian diaspora. Pathaan’s success has also opened doors for other Indian films to explore new territories and reach wider audiences. The film has not only set a new standard for Indian films in terms of box office collections but has also elevated the standards of Indian cinema in terms of storytelling, direction, and production values.
Pathaan has become a game changer for Indian films in the international box office collection, breaking all records and setting new benchmarks for Bollywood films. The film’s success has proven that Indian cinema has a huge potential market worldwide, and it is no longer just a niche product for the Indian diaspora. Pathaan