Online sales could reach $11.8 billion during the festive season

E-commerce companies expect their annual sales to grow 28 per cent to $11.8 billion during the festive season this year. This has been estimated in a report released by Redseer.

Strategic advisory firm RedSeer said in its report that the number of online shoppers this festive season could double as compared to 2018. According to RedSeer, the festive season starts from the second half of September and continues till Diwali. According to the report, “The festive season is about to start across the country.

RedSeer estimates online item sales during the festive month to reach $11.8 billion, a 28 percent increase over the previous year. and its impact will be different on different categories of purchases. PLC/GT


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