ETPrime, the subscription-based destination for insightful content consumption from The Economic Times, today announces a unique collaboration with DocuBay, a premium global membership video-on-demand documentary films platform by IN10 Media Network. With specializations in factual deep dives across business or genres, the synergies of both the entities will present users with a diverse content bouquet.
ETPrime’s content is packed with deeply researched insights and analysis to help audiences stay ahead of the curve. Covering over 20 sectors, it is delivered straight to the subscribers’ inbox daily to power the reader to deal with the highly disruptive, volatile and competitive business environment. ETPrime audiences with annual and two-year subscriptions can now avail DocuBay’s OneTribe annual membership. Similarly, DocuBay OneTribe members can access ETPrime’s quarterly subscription with their membership. Audiences of both platforms will access eclectic deeply researched analysis as also the perspective of diverse opinions and narratives.
DocuBay offers a handpicked catalogue of documentaries with an emphasis on discovery, including curated ‘Bays’ like Nature, Action, Travel, Culture, Science, Sports, Crime, most recently launched Tech, Music and more. The catalogue includes films from over 100+ countries. The library consists of global award-winning features including Eye to Eye with Everest, Jaguar Going Electric, Wildlands, Inside Facebook, The Harvey Weinstein Scandal and more. One new documentary film is released to the platform daily, including a monthly ‘Docbuster’. The catalogue also includes tastefully selected documentaries from India including the multiple prize-winning titles like Himalayan Gold Rush, Bastion of the Giants, Pad Yatra, Where To, Miss? amongst others.
Sanjeev Kumar, Vice President – The Economic Times Digital said, “The collaboration with DocuBay is designed to offer the evolved users of ETPrime with a superlative content spread as both brands feature diverse genres. This collaboration is a winner for subscribers of both platforms and designed to improve the product proposition of the brands too.”
“The Economic Times is a premium platform offering well-researched, insightful business news, and at DocuBay we also take pride in bringing a diverse range of human stories told through unique narratives. Given the alignment in offerings, this a unique and interesting collaboration allowing us to reach likeminded audiences across platforms. This also allows us to enhance the overall customer experience with additional offerings as a part of our membership.”, Girish Dwibhashyam, Vice President –Strategy, DocuBay added.