New Holland Celebrates 150,000th Tractor Made at its Indian Plant

INVC,,

Delhi,,

New Holland Fiat (India) Pvt. Ltd., a majority owned subsidiary of CNH Global (Case New Holland) and part of the Fiat Group, celebrates today as the 150,000^th tractor rolls off the line at its manufacturing facility in Greater Noida, near New Delhi, India. This important milestone marks the company’s strong and long standing presence in the Indian market and the celebration event offers the opportunity to share with the invited press its plans to enhance the facility’s production capacity, expand its product offering for the domestic and export markets and further develop its dealer network.

Mr. Stefano Pampalone, Managing Director, New Holland Fiat (India) Pvt. Ltd., said of the occasion: “Keeping in line with our commitment to the Indian market, we are pleased to announce that our expansion plans for India are well on track. With the roll out of the 150,000^th tractor, New Holland Fiat India has reached another landmark to be proud of. We are committed to contributing substantially to the mechanization of agriculture in this country, and over the next two years we will invest in doubling this facility’s production, expanding our product offering and strengthening our dealer network.”

To celebrate the occasion, New Holland is presenting at the ceremony a special limited edition of the New Holland 3630TX plus tractor. The first of its kind, this 55 hp tractor features a brand new look with New Holland metallic gloss finish paint. It is equipped with advanced features including power steering, ROPS canopy as standard fitment, Lift-O-Matic™ rear linkage control, state of the art steering wheel with cushion cover, and a mobile charging point. New Holland Fiat India is continuously focusing on technology, reliability and operator comfort, which is also showcased in the recently launched New Holland NDL tractor series.

Mr Anil Sinha, the plant’s Manufacturing Director commented on this important milestone: “The Plant has grown from strength to strength, meeting the demands of customers in India and abroad.  We pride ourselves on the level of service we are able to provide, by achieving the CNH Quality Standards we share with all CNH factories around the world. We are extremely proud of the fact that our facility is certified to ISO 9001:2008 quality standards and ISO 14001:2004 environmental management standards, and has recently achieved OHSAS ISO 18001:2007 Health and Safety certification, giving our customers even more confidence in the product.”

The company’s plans for expansion go beyond scaling up production and enhancing its product portfolio. Service to the customer is a key area of focus for New Holland Fiat India, and its plans include further expansion and strengthening of its dealer network over the next two years.  The company is investing in ensuring its entire network operates to New Holland quality standards, offering the best assistance to the farming community with training, expert know-how, prompt availability of parts and financial services.

Mr. Ashok Anantharaman, Sales & Marketing Director New Holland Fiat India, commented on the company’s plans: “We would like to thank all our customers for their continued confidence in our equipment and service. At New Holland we always strive to anticipate and meet the needs of Indian farmers and to deliver best-in-class products to maximize their productivity.”

New Holland Fiat India, backed by CNH’s global organization, is a pioneer in farming products such as its sugar cane harvesters featuring the billet cane technology, successfully sold in the growing Indian market. It is also the leader in agricultural equipment such as cotton pickers, balers, crop choppers and mower conditioners. New Holland Fiat India is able to supply the widest product offering in the industry to meet any farmer’s needs.

New Holland tractors, with decades of experience in the most varied conditions, benefit from a brand with over 100 years of leadership, innovation and recognition around the world. New Holland Fiat India has been providing complete solutions to Indian farmers to help them develop their business and improve their productivity. Thanks to their superior quality and performance, New Holland Fiat India equipment represents a key reference for the customer. The tractors manufactured at the Greater Noida facility, are popular in India and sold in over 50 countries in Africa, Asia, Australia, the Middle East, Latin America and North America.