neuherbs ropes in Mahima Makwana as brand ambassador; increases public visibility
The brand has rolled out a new campaign “for natural nutrition, it’s neuherbs”; envisions to capture major stakes in Indian Wellness Industry
Six years into its launch, neuherbs, India’s leading healthcare and wellness brand in the Nutraceutical space today announced household name Mahima Makwana as their brand ambassador. The brand has launched its new Digital advertising campaign “for natural nutrition, it’s neuherbs” with the leading face in Indian Television Industry. The D2C brand is also expanding its product portfolio under healthy food category as a part of the campaign in the near future, reinstating their vision of purity with long lasting natural health.
neuherbs is a go-to solution driven brand for today’s generation that strives for fit and healthy lifestyle which resonates with the youthful and fit on-screen personality of the actress. Mahima Makwana recently made her Bollywood big-screen debut with Salman Khan and Aayush Sharma starrer Antim. She exemplifies the vibrant attitude reflecting the core values of the brand. The youth icon will be an icebreaker for a Nutraceutical Start Up like neuherbs for the potential TG.
With the aim to capture a major stake in the Indian Wellness Industry, neuherbs has embarked on a journey of making health a priority across households. Association with Mahima Makwana for campaign is a step towards making neuherbs a known brand across demographics thru borders.
Speaking on singing the actress, Amit Tyagi, Co- Founder, neuherbs said, “We are in constant pursuit to develop solutions-based products and we carefully design them making neuherbs a smart choice of the customer. Resonating with the same idea, a youthful, vibrant, captivating and fit personality like Mahima Makwana seems like a natural fit. Joining hands with a millennial star who is inspiring millions is step towards building a strong hold in the Nutraceutical D2C space. We are confident that with her voice will encourage Indians into adapting a holistic approach towards healthier living with neuherbs. Ms. Makwana is a very reputable figure in the glam industry and fits the brand’s perception of wellness with a fine balance of science and nature that should be accessible to all.”
Commenting on the association, Ms. Mahima said, “I have always prioritized high-quality nutrients that are sourced from natural ingredients. I strongly resonate with the ideology of the brand and their approach towards addressing weight management and nutritional concerns of today’s youth that has become victim to their own modern lifestyle. I appreciate and support Neuherbs’ conscious effort into development effective solutions to ensure in healthier living at all levels.”
Since its inception, neuherbs has supported and encouraged ‘Make in India’ initiative and has ensured that all its manufacturing, designing & sourcing is done in the country. The brand is continuously pursuing to develop innovation-based products that are made from ingredients and formulations that help nutritional to absorb in the body faster and that are safe to consume to improve one’s wellbeing. The brand aims at bridging the gap in the nutraceutical industry with its fine approach of focusing on prevention over cure. Even though we have multiple medical treatment sciences available today, neuherbs is exploiting natural sources to fulfil the daily nutritional needs of a human body. The brand is likely to upgrade its product portfolio in food and nutrition category soon with investment of 2 Crores in the current quarter and 10 Crores in the next 5 years.
“This association is built on the lines of brand recollection and this is why Ms. Makwana and neuherbs have gone ahead with the campaign! we all are aligned and working towards the common goal of promoting naturally sourced nutritional and amplifying visibility for neuherbs. With Mahima with would like to explore mutual synergies for the brand to achieve new heights in the near future.” added Mr. Tyagi
The latest campaign will go live across all digital platforms.