Nestle India and RECITY unveil the ‘WALL OF HOPE’ an art installation using 15000 plastic bottles
Taking the Hilldaari movement forward, RECITY and Nestlé India revealed the ‘Wall of Hope’, a 12 feet X 150 feet installation at Banglo Ki Kandi Village near the highly popular tourist area of Kempty Falls in Mussoorie . The installation is a part of Hilldaari project which aims to increase awareness about plastic waste management and the importance of creating a plastic-waste free environment.
‘The Wall of Hope’ has been designed by Dr. Subodh Kerkar, Founder, Museum of Goa, using 15000 bottles to encourage the tourists towards better practice of ‘No littering’. The installation has been built with the help of 50+ volunteers from schools and colleges across Mussoorie, and women from ‘Banglo Ki Kandi’ village near Kempty, who have worked tirelessly to cut and paint bottles, and fix them in the wire mesh.
According to Dr. Subodh Kerkar, Founder, Museum of Goa, “The installation will draw structural strength from steel pillars being fixed two feet deep into the ground. We have created a prototype in Goa, and the structure is completely rain and wind proof. I hope the installation will inspire a sense of beauty and will complement the serene background of the hills.”
Adding to this, Mr. Sanjay Khajuria, Director – Corporate Affairs, Nestlé India said, “The Wall of Hope signifies our collective commitment to increase awareness about plastic waste management, through upcycling, which is a creative way to reuse plastic water bottles. Through the Wall of Hope, our endeavor has been to use art to send a strong message of ‘litter free hills’. We hope that this collaboration will enable us to make an impact in the coming years and inspire change that paves way for a better and beautiful tomorrow.”
Mr. Arvind Shukla, Project Lead, Hilldaari, said, “Influencing the behavior is an important cornerstone for cleaning Mussoorie. Collecting plastic bottles from different sources was a major challenge. I am thankful for the support provided by waste-collectors and restaurant owners. We will be successful in making Mussoorie one of the cleanest hill stations of the country.”
Shrimati Reena Rangad, Sarpanch, Banglo Ki Kandi, said, “The installation will attract more tourists to the area, while also spreading the message of responsible handling of waste. I hope the project will inspire up-cycling and recycling of waste and will contribute to the economic well- being of the people of the area.”