INVC NEWS
92.7 BIG FM, one of the largest radio networks in the country, launches the 6th season of its award-winning show Yaadon Ka Idiot Box with Neelesh Misra. The show placed the radio station as a true pioneer in the on-air storytelling format by capturing the true essence of nostalgia through relatable stories of human emotions. Raising the excitement levels a notch, the upcoming season of the show offers a modern take to the same emotions and sentiments, while looking at life through a contemporary lens. Airing across 47 stations, the latest season will feature extraordinary digital stories of regular people. It is slated to go on-air from 30th September on weekdays with special episodes across weekends.
Catering to an audience that lives online and breathes in the digital world, season 6 of Yaadon ka Idiot Box with Neelesh Misra will weave new stories that the audience will relate to easily. Online relationships that have stood the test of time, distant families coming closer with video-calling on their smartphones, finding long lost friends across the country on Facebook, etc. are a few of the more modern themes that will be explored. With this new infusion, season 6 not only caters to the current pool of listeners but proves to be beneficial for brands and advertisers to connect with their target group.
On the launch of Season 6, Radio host and Storyteller Neelesh Misra said, “The format of the show has been our biggest strength and will keep the essence of the show intact despite adding new elements to it. The stories in season 6 will highlight relationships in everyday India. But there will be an effort to bring social consciousness that speaks about taboos prevalent in society today. I strongly feel that communicators have a huge social responsibility and being in this profession, we are trying to use this power responsibly without objectifying people or being preachy. The stories will remain entertaining and will have the same soul but will be a few notches higher from its earlier seasons. Our stories will tell listeners how to see the world from another person’s point of view and encourage empathy towards each other.”
The award-winning show, which was introduced in 2011, makes listeners nostalgic by connecting them with their own personal life experiences. This new season, which looks even more promising, will give the listeners a refreshing perspective through Neelesh’s beautiful narration and story-telling skills.
