Need for Digital marketing strategies to ensure revenue during COVID19
- Ankit Shyamsukha -
Nobody would have thought in such a short time the need for digital medium would pave the way for a digital revolution in the country. The digital revolution sweeping the world has given us unprecedented access to people, ideasas well as marketplace. On one hand, digital medium gives us access to a huge market orconsumers, on the other hand it also makes it easier to find work associates and sell your skills. The businesses are using the digital marketing medium to thrive like never before. Interestingly, while the word digital marketing is not new, it has gained extra momentum in recent months particularly with respect to entrepreneurs launching businesses purely through the digital medium.
With the current pandemic when the human interaction has come to a halt, mobile phones and desktops have become constant in everybody’s life. Technology has been adapted by everybody for meeting all their needs right from booking the appointment with a doctor to choosing customized furniture for your home. Everything has literally come on your finger tips.
What is digital marketing?
Digital marketing is an online platform where one can advertise their products online on the internet or any other digital medium.As people nowadays have a significant online presence, the sellers have grabbed the opportunity to create a niche for their product. Through digital marketing details of the product to the customer anywhere and anytime is taken as it uses social media and web pages to advertise the product.
There are various lucrative ways on how to earn money by digital marketing and some of the ways are listed below:
Update website messaging
Your website should be in synch with the current situation. You messaging should be such that website visitors, be they current customers or future prospects, feel that you understand the challenges in the business. At the same time, you have to show your business is ready and can still provide you services in the unprecedented times of the pandemic. Highlight your new offerings in the cover page of the website so that visitors get to know about your latest services.
Focus on website conversions
When the intent is changing and search interest for many services is going slow, it becomes much essential for your website to work hard so that the traffic can be converted into leads and sales. Times are changing so fast that what worked in May, it won’t now. You should review your Google Analytics data to see how users are interacting with your site. Look at whether your top landing pages are changing, whether your conversion rates are shifting or the lead sources are different.
Keep content strategy on top
During lockdown, people’s preferences have changed and they are searching for new things and lockdown specific things too. And that is the same for B2B too. In a B2B context, we are seeing people searching for lockdown tips on how best to work from home, business owners want to know how their business should thrive and people want to know what the office of the future looks like. As B2B digital marketing professionals, we should provide them with answers to those questions. Therefore, our websites should be full of blogs and content answering such queries and ideas related to business during and post COVID era.
It is important that we pivot our content strategies, not only because of COVID-19 but more importantly to meet the changing needs of our customers moving forward.
About the Author
Ankit ShyamsukhaAuthor & Consultant
Ankit Shyamsukha, CEO, ICA Edu Skills
Disclaimer : The views expressed by the author in this feature are entirely her / his own and do not necessarily reflect the views of INVC NEWS.