Shemaroo Entertainment Limited, India’s leading entertainment content house has announced the launch of Miniplex, a first of its kind movie premiere service on Airtel Digital TV at a press conference in Delhi today. The occasion was graced by Mr Hiren Gada – Director, Shemaroo Entertainment Limited and Mr. S. Sriram, CMO – Airtel Digital TV. Miniplex will Premiere one movie every Friday for the first time on Indian Television. In addition, it will also showcase carefully chosen recent movies. Miniplex is an AD-Free, subscription-based service.
In future, in addition to DTH, Shemaroo also plans to launch Miniplex across various other platforms, like cable, online etc. in a phased manner.
Hiren Gada – Director, Shemaroo Entertainment Limited, shared his thoughts on the occasion, “Miniplex is a richly curated movie premiere service and we are glad to launch it with a partner like Airtel Digital TV. We have seen that, apart from the top few movies of the year, audiences end up missing most movies in theatres. Very often TV channels too don’t carry many such movies and so consumers don’t have access to these movies. With Miniplex, we hope to bridge this gap. In addition, we have also picked good recent movies, which may have already premiered on TV, but don’t get telecast often.”
S.Sriram, CMO – Airtel Digital TV added, “As a customer focused brand, we at Airtel constantly strive to introduce innovative products & services with an aim to enhance our customer’s TV viewing experience. We are therefore happy to partner Shemaroo for the launch of Miniplex which is an innovative service to enable movie buffs to catch up on latest blockbusters in the comfort of their home at an affordable price”.
Miniplex is a cross platform subscription-based movie premiere service that will provide the audiences a unique opportunity to view Premiere and also Premium movie content for a nominal monthly subscription fee. The service will offer an un-paralleled experience to the movie viewers with ease of consumption as movies are scheduled at fixed timings throughout the day. Hence the viewers have the option of watching the movie at their convenience and leisure. The service is designed such that it gives the audience theatre-like-feel at home.