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Thursday, December 9th, 2021

Malaysia E-Learning Market Outlook 2023


New Delhi,  

The report titled “Malaysia E-Learning Market Outlook 2023 – By Technology (LMS, Smart Authoring Tools, Smart Classes) and Content (Multimedia, Online Test, Open Courseware, Simulation Content), By End Users (Universities/ Higher Education, K-12 Schools, Corporate, Home Users)” provides E-learning market overview covering ecosystem, market overview and genesis, value chain, market size, market segmentations, trends and developments, issues and challenges, regulatory framework, decision making process, SWOT analysis, competitive scenario, service matrix, company profiles of major players such as Appstronic, Deskera and others. The report concludes by cover the future industry revenue and segmentation and giving recommendations regarding the Market.

Market Overview and Genesis

Malaysia E-Learning Market is in its nascent stage, growing at a CAGR of 16.4%. Malaysia is rich in terms of resources to develop E-Learning content, but outsource the requirements to develop E-Learning technology overseas. The end users are price sensitive and prefer to choose custom features within the LMS and develop custom content that it delivers more value over time. Malaysia is gradually accepting global E-Learning trends such as Gamification, AR, VR and MOOC’s. Malaysia MOOC’s was established to provide MOOC’s compliant with the Malaysian Education Standard and to help higher education students in specific subjects. It currently offers 92 courses, and has 391,845 students. The political scenario in Malaysia witnessed a major change when the ruling Party in Malaysia changed in 2018, after 61 years, to Pakapan Harapan, which promises to take efforts into improving the Quality of MOOC’s in Malaysia, in the coming years

Market Segmentation

Content and Technology- The E-Learning market in Malaysia was dominated by the technology providers owing to the large number of schools and universities that have taken up LMS softwares.

By type of Technology (LMS, Smart Authoring tools and Smart Classes): LMS dominated the market followed by Smart Authoring tools and subsequently Smart Classes. LMS dominated the market due to its feature rich offering like giving the ability to host, author and test the progress of E-Learning courses and others.

By Cloud and Self Hosted LMS- Firm Hosted LMS dominated the market as home users rarely have enough infrastructures to sustain a smooth running LMS experience.

By Type of Smart Class (Online Class Session and Online Live Session): Online live session was preferred over online class sessions as Malaysian end users prefer the presence of a teacher over only content format.

By type of Content

By Standardized content (Open Courseware, Online Test, Standard Multimedia, Simulation Content): - Open courseware has started to see an improvement in Quality and availability in Malaysia due to the Malaysia MOOC’s initiative. Companies which provide open courseware often do it as a promotion exercise, but other companies which provide a dedicated E-Learning open course environment, generate their revenue through advertisements they show on/during session of the users. Standard multimedia includes off the shelf content of audio and visual. Standard Multimedia courses are courses created on standardized topics for government and competitive exams. These courses follow a strict syllabus and clear guidelines.

By End Users (K-12, HEI’s, Corporate, and Vocational users, Home Users): This segment was dominated by HEI’s, as both public and private universities have adopted LMS technologies, to a large extent, into their organizations. They were followed by K-12’s, representing the second largest source of demand.  The Enrollments of Private K-12’s is expected to rise from 511 Thousands in 2018 to 952 thousands in 2023; similarly, in HEI’s the number of enrollments will increase from 1.3 Million in 2018 to 1.6 million in 2023.

By Method of Access (through a Web Browser or through the E-Learning Providers Software or through Mobile): Among these segments, PC through firm’s software dominated the share of demand, as end users prefer to run E-Learning content through specialized firm software, which provides a lag free experience. This was followed by Viewing through Mobile as 93% of the internet users in Malaysia use the internet through mobile, and Mobile users find reading E-Learning content through Mobiles phones to be more convenient.

Competitive Analysis:

E-Learning industry in Malaysia is highly fragmented, mostly dominated by domestic players with very low presence from global players. The E-Learning market has no regulations provided by the government, specific to e-Learning, which leaves a large gap to be exploited by Market players to provide global standard compliant E-Learning solutions. Players in the market compete on price, customized vs. standardized content, number of user access for the LMS, annual subscription vs. pay per course and others.

The market is expected to show intense competition once global firms start entering into the market.

Future Outlook

Malaysian E-Learning market is expected to rise at a CAGR of 16.1% over the forecast period of 2019-2023. Corporate companies are expected to witness a rise in demand in over the forecast period, due the overall expected rise in the number of corporate companies, and the improvements in the quality of E-Learning technology and content. The Content segment is also expected to witness growth over this forecast period due to government’s efforts to improve the quality of the course content.

E-Learning content consumption will rise in Malaysia, specially through the medium of Mobile phones, as M-Learning will become the next major trend, in terms of method of Access for digital educational content due to continued increase in internet penetrations and increased Smartphone usage.

Key Segments Covered:

By Technology

LMS (Cloud and Self Hosted)

Smart Class (Online Class Session and Online Live session)

Smart Authoring

By Content

Custom courses

Standard Courses (Multimedia, Online Test, Open Courseware, Simulation Content)

By End Users




Home/Vocational Users

Key Target Audience

Schools (K-12)

Corporate Businesses

Universities, LMS providers

Vocational Users

Content Creators

Time Period Captured in the Report:

Historical Period: 2013-2018

Future Forecast: 2019-2023

Case Studies Covered:

Appstronic SDN. BHD

Deskera SDN. BHD

White House Business Solution



FrogAsia SDN BHD


Smartclass2u SDN BHD

Internexia SDN. BHD.

Moodle PTY LTD.

Key Topics Covered in the Report


Malaysia E-Learning Market – Overview, Timeline and ICT Program

Value Chain Analysis

Market Size by Revenue, 2013-2018

Market Segmentation by Technology, Content, End Users, Method of Access, 2018

Trends and developments

Issues and challenges

Regulatory Framework

Decision Making Process for Selecting E-learning Providers

SWOT Analysis

Industry Stage, Competitive Structure and, Major Players Service Matrix Company Wise

Company Profiles of Major Players

Malaysia E-Learning Market Future Outlook and Projections, CY’2018-CY’2023

Future Segmentation 2018-2023E

Analyst Recommendations



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