Mahindra launches MN25 Tipper with Bogie Suspension
Kulbir Kalsi,, INVC,, Chandigarh,, Mahindra has announced the launch of its new MN25 Tipper with bogie suspension that is designed to deliver higher profits to its customers through a benefit package of higher pulling power (engine torque of 920Nm), best-in-class carrying capacity of 16 CuM and unparalleled ruggedness and reliability, coupled with the trademark, state-of-the-art cabin which ensures better safety, ergonomic comfort and a less stressful ride, leading to higher productivity. The new product will further expand the wide range of trucks and tippers that the company has introduced over the last 28 months of its market journey. During this action-packed period, Mahindra has also been conferred with the No. 1 rank in the TNS Truck Track 2012 Customer Satisfaction study in the LCV load and mini-bus segment and joint No. 1 position in the HCV Truck (MAV segment). The new products of the company have also been consistently winning the coveted Apollo CV Awards for three years in a row. Speaking on the occasion, Mr. Nalin Mehta – Managing Director & CEO, Mahindra Navistar Automotives Limited, said, “We have today emerged as the new and viable alternative for the Indian trucking customer who has been experiencing status quo and inertia in a duopolistic market. As a challenger brand, our strategic intent is to challenge this status quo by not only trying harder but also trying out-of-the-box measures which can be summed up by the brand philosophy of “OK IS NO LONGER OK”. He further added, “During this short period, we have taken into account all the learnings in the market and customer feedback to tailor our offerings to specific customer requirements to offer higher value to the customers. The launch of the MN25 Tipper with Bogie suspension is a step in that direction. We today proclaim with confidence that our products and other products that we would be launching in future are truly MADE IN INDIA, MADE FOR INDIA. Our strong market position would not have been possible without the support of the formidable service network of nearly 1246 service points on strategic trucking routes pan India which includes 59 unique, large-scale 3S dealerships, two of them in Punjab (Jalandhar and Patiala) which are designed to offer a unique customer experience and have become landmarks in the Indian CV industry. In Punjab, we have also clocked sales of 100 HCVs within a short period of a year.” The Punjab Commercial Vehicle Market constitutes around 7% of the Indian CV market and 22% of the market in North India. Mahindra forayed into the Punjab market with its HCV range in October 2011. In this short span of time, Mahindra has established two state-of-the-art 3S dealerships in Jalandhar and Patiala. Mahindra has clocked 100 plus HCV Sales in the Punjab market within a year of operation. Each dealership also are has a Mobile workshop to attend to any service call on a 24x7 basis in and around the territory area as well as across highways passing through Punjab. Additionally, for the Punjab market, the network is equipped with 34 service touch points extended by Mahindra dealers, 22 RSAs (Road Side Assistance centers) and 10 ASC (Synergy points) to cater to the needs of the customer anytime and anywhere. Breakthrough segments for Mahindra in this short span of time have been Gypsum, Steel and Cement transportation / Cement Bulker, Construction Aggregates, Earth Moving, Container, Food transportation (Grains / Rice / Fruits), Heavy Machinery movement, Tip-trailers and Market load operations on various HCV platforms. Mahindra, in its commercial vehicle business of heavy and light commercial vehicles (3.5 to 49 tonne category) has already achieved an important milestone with over 6500 trucks rolled out of the Chakan Plant and more than 10 crore kilometers on road! This achievement reflects the ever increasing confidence of the customers in the brand. This also indicates that MNAL trucks are running on multiple applications across India with wide acceptance of customers. Additionally, over 1 lakh LCVs are already plying across India helping load and passenger customers outperform in their businesses. This would not have been possible without the support of the formidable service network of over 1200 service points on strategic trucking routes pan-India that includes 59 unique, large-scale 3S dealerships which are designed to cater to customers differently and that have become landmarks in the Indian CV industry. This has helped Mahindra to be No.1 in the TNS Customer Satisfaction Survey in LCV trucks & buses and Joint No.1 in HCV multi-axle trucks; all this being a strong endorsement amongst the customers across India in the Brand.