INVC NEWS
New Delhi,
YuppTV, the global leader for South-Asian OTT Content has associated with Dailyhunt, India’s #1 News and local language content application. The partnership follows the launch of Live TV by Dailyhunt. As part of the association, YuppTV’s diverse spectrum of South-Asian and regional content will be accessible via Live TV. The Live TV service is going to provide over 130 channels in 9 languages across various genres.
“I congratulate the team at Dailyhunt for the launch of Live TV. Furthermore, we are glad to partner with Dailyhunt and enable users to access our latest and diverse content offerings via Live TV. Over the years, OTT and VOD viewership has gained momentum in India; at YuppTV, we have been propelled by the vision to leverage the latest technology for providing the best entertainment solutions. With this association, we are affirmative that the viewers will prefer the complete bouquet of latest news and other content solutions available at YuppTV,” said Mr. Uday Reddy- Founder and CEO, YuppTV.
Talking about the launch, Virendra Gupta, Founder and CEO, Dailyhunt, said — “Live TV is a critical element of our user’s current content consumption. At Dailyhunt we understand that our audience is looking for news & content that is of a newsy nature. Consumer interests drive the innovation at Dailyhunt and we are delighted to work with Yupp TV to launch Live TV. TV viewing audience in India is estimated to be 700 mn plus across 180 Mn household. Most of the households have only 1 TV but multiple mobile phones. By extending the established behaviour of TV watching to individual mobile & marrying it with great content we want to ensure that a user looks at Dailyhunt at the preferred destination for his regional language News, Video(VOD) & TV consumption on mobile. Our resolve to build smart, technology driven, local language content focused consumer products is strengthened by the addition of Live TV to the Dailyhunt experience.”
Dailyhunt works with 650+ licensed content partners, to offer a comprehensive coverage of text and video content in 14 Indian regional languages. For its native app users, it already applies Deep Learning to personalise content to individual user preferences. Live TV will look to leverage these AI elements to pattern-recognition for Live TV consumption to enable a truly personalised experience. Dailyhunt is constantly working on enriching its content partnerships to showcase the best content to its users.
