Marking World Aid’s Day on 1st December 2014 eminent designers, fashionistas, actors, celebrities & sportspersons from different parts of India will unite as Ambassadors to launch “Red Ribbon Revolution - Celebrity Fashion Runway” in suburban Mumbai. Miss Diva Universe Noyonita Lodh, actress Prachi Mishra (Miss India Earth), Manasi Moghe (Miss Diva Universe Runner Up 2013), Srishti Rana (Miss Asia Pacific World 2013), Gurleen Grewal (Miss Diva Universe Runner Up 2013), actress Shubhra Aiyappa (Ford Models Supermodel – India), actress Usha Jadhav, actress Rajshri Ponappa and Arjuna Award winner Reeth Abraham will present India’s First Celebrity Fashion Runway. These prominent celebrities from various walks of life will wear & showcase the exclusive creations of ace designers Falguni & Shane Peacock & Priya Kataaria Puri on the ramp. Elvis Joseph, Founder Director, Red Ribbon Revolution - Celebrity Fashion Runway, said, “The unique concept - India’s First Celebrity Fashion Runway - ideated by Red Ribbon is a noble purpose driven initiative uniting the fashion and film Industry of the country to achieve one common goal and purpose of eradicating AIDS related stigma and discrimination among the children and youth of India. Fashionistas, designers and actresses will take the lead and respond positively towards their social responsibility of becoming an avid supporter to fight against HIV and AIDS and also make INDIA a stigma free country in the world.” “Red Ribbon Revolution – Celebrity Fashion Runway will be a series of very prominent events conducted nationally & internationally in multiple cities & countries across the world. Through this first-of-its-kind philanthropic event, hopes to raise awareness, and funds for children and youth living with HIV/AIDS. The main objective of this movement is to positively impact the lives of HIV/ AIDS patients through Fashion as a medium of transformation. Internationally acclaimed models, designers, actors & sports Celebrities from various countries will be its “Honorary Ambassadors” and will be an active part of this noble movement,” Elvis added. There have been various factors which has created & aggravated multiple circumstances that makes Children & Youth vulnerable to HIV/AIDS. This epidemic Is a serious reality with an estimated 7 30,000 children under 15yrs of age living with HIV/AIDS. And to being “Born Again” and to set free from stigma and discrimination positively impacting lives of children and youth through fashion as a medium of transformation is exactly what the initiative will celebrate at the CELEBRITY FASHION RUNWAY 2014. It is common for an afflicted child to have lost a parent or both parents while living a life in poverty, illiteracy, indignity with an imminent threat of an early death. HIV AIDS epidemic exists worldwide, although they manifest themselves differently across countries, communities, religious groups and individuals. Stigma not only makes it more difficult for Adults & children trying to come to terms with HIV and manage their illness on a personal level, but it also interferes with attempts to fight the AIDS disease.. Solving HIV/AIDS will only happen if the future generation and systems are strengthened with adequate knowledge and awareness programs through various platforms The Red Ribbon Revolution - Celebrity Fashion Runway is helmed by Elvis Joseph, a former athlete who has served the nation with programs in sports promotion, education, leadership, events and services. He has prepared professional and aspiring athletes including special children, physically disabled and the intellectually challenged for the national and international arena. His humanitarian endeavors have been recognized, honored & felicitated by mayors, governors, sports ministers, international organizations and association from across the globe.