Kwai to Distribute Gifts Worth INR 1 Million this Holi
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Kwai is also organizing a grand Holi event with live performances by Millind Gaba, the Punjabi music sensation
Kwai, one of the world’s leading short video apps is distributing prizes worth INR 1 million to participants of the online leg of the event that will take place from 6th March to 15th March with a lucky lottery on 16th March during which Kwai will announce the winners.
Kwai offers its users not only a platform to enjoy short videos but also a community to be a part of. When collecting color bags, participants can also ask their friends to share a bag that they don’t have.
Wu Yan, a Senior Executive of Kwai, commented, “Holi festival is one of the most important holidays in India, and as a global short video platform, we would love to take this opportunity to provide an exciting and festive experience for all of our users in the country.” A popular app and social media community, Kwai becomes a platform where millions of Indians enjoy watching, making and sharing short videos.
“Localization is at the core of our global operations strategy, which means we'll develop tailor-made functions and features according to the specific needs and preferences of the local communities. Come and join Kwai's in-app activities to celebrate colors, love and the arrival of the spring,” Wu added.