Kumari Selja Stresses need to take incredible India Brand to next level to present a Cohesive and forceful image
The minister of Tourism & Housing & Urban Poverty Alleviation Kumari Selja has said that there is still a lot of hidden potential for development of tourism in India and the Union Ministry of Tourism is working with all the stakeholders to make destination India one of the top destinations of the world. Speaking at the inauguration of the Great Indian Travel Bazaar 2010 in Jaipur today she said, her ministry had launched the ‘Incredible India’ campaign in the year 2002 which has created a distinctive brand image in the minds of the people across the world. Now there is a need to improve the delivery of the products to match the brand image created by the campaign. She said, there is also a need to take the brand to the next level by integrating the sub-brands- regional, state, destinations, different products- to present a cohesive and forceful image. The Minister said her ministry is well aware of the need to give a new thrust to the travel and tourism industry and is working on a multi pronged strategy. Renewed promotional efforts along with developing new products as well as creating and nurturing infrastructural facilities to enhance our existing products are being focussed. She said, the numerous initiatives for promotion of tourism to India have resulted in development of unique products like Rural, Adventure, Eco, Wellness & Medical, Cruise, Heliport, Caravan and Cruise Tourism although Our USP still remain the incredible natural and cultural heritage of the country.